Brands, influencers, and celebrities are increasingly collaborating to stay relevant and capitalize on viral trends. Celebrities use trending TikTok audios, while creators and brands leverage new song releases for cultural relevance. Brands creatively use lyrics in captions, create videos, and utilize trending audio clips, as seen with albums like Beyoncé's "Cowboy Carter," Billie Eilish's "Hit Me Hard and Soft," and Charli XCX's "Brat." #BratSummer #Beyonce #CharliXCX
About us
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. Our mission is to close the distance between brands and consumers and create tighter bonds. Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.
- Website
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http://www.viralnation.com
External link for Viral Nation
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Specialties
- Influencer Marketing, Influencer Talent Management, Content Creation, Social Media Marketing, Social Media Strategy, Social Analytics, Influencer Marketing Campaigns, Social Media Distribution, Performance Media, TikTok, NFT, YouTube, Instagram, Twitch , Facebook, and Ambassador Programs
Locations
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Primary
317 Adelaide Street W
6th floor
Toronto, Ontario M5V 1P9, CA
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Hastings House, Balmoral Gap
Hastings, Christ Church BB14034 BB, BB
Employees at Viral Nation
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John Ruffolo
Founder & Managing Partner at Maverix Private Equity. Founder, OMERS Ventures and Co-Founder, Council of Canadian Innovators
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Ahmad Nassri
Fractional CTO, Startup Advisor, Investor.
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Emma Ferrara
Chief Business Development Officer @ Viral Nation | Modern Marketing for B2B, B2C and D2C clients
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Andrew Sutherland
proven business leader | high performance team builder | strategy to execution | cross industry
Updates
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Here’s a recap of the latest ADWEEK Webinar ”Put Social First to Drive Revenue Growth” featuring Emma Ferrara, Chief Business Development Officer, and Madison Gaudry-Routledge, Director of Community & Social. This webinar underscores the importance of community management and how adopting a social-first approach can positively impact brands’ revenue. Emma and Madison shared their expert insights on leveraging social media to build stronger communities and so much more. Click here to watch the full webinar: https://lnkd.in/eA7vgGnE #ADWEEKWebinar #SocialMedia #CommunityManagement #RevenueGrowth
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Our Chief Product Officer, Nicholas Spiro, shares his views on the importance of brand safety, especially in the context of the rise of artificial intelligence. At Viral Nation, we provide cutting-edge solutions to ensure your safety across the creator ecosystem. To learn more about Viral Nation Secure, visit our website: https://lnkd.in/gNeY7qxF
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Key takeaways from VidCon Anaheim 2024 ✨ From major platform updates to captivating panels, VidCon was packed with insights. Key discussions focused on mental health and creative balance. The event also featured unforgettable brand activations from e.l.f Cosmetics', Fanta, and of course TikTok’s exclusive party! To learn more click here: https://lnkd.in/gYvrd8gW #VidCon2024 #ViralNation #SocialMedia #SocialFirstMarketing
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Did you know 57% of Gen Z and 59% of Gen Alpha discover new brands while gaming? We're witnessing a larger trend where young consumers seek authentic connections and new experiences, moving away from the ad-heavy environment of mainstream social media. Learn why leveraging gaming platforms like Roblox are key to resonating with Gen Z and Gen Alpha in today's digital landscape. #genZ #GenAlpha #Roblox #SocialMedia #Gamers
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Happening Tomorrow!🔥 To get social right, you need to put social first!✨ Join us for our “Put Social First to Drive Revenue Growth” webinar with ADWEEK to discover how putting social at the core of your marketing can directly impact your company’s bottom line. Danielle Moore will moderate this webinar from AdWeek. Learn from Viral Nation’s Chief Business Development Officer, Emma Ferrara, and Director of Community and Social, Madison Gaudry-Routledge about: 1. How to elevate your community management efforts into a multifaceted listening tool that drives ROI 2. Why influencer and brand alignment is key to successful campaigns 3. How to meet audiences on social platforms with always-on, high-volume social content Register now: https://lnkd.in/gzG_kgvU #adweek #socialfirst #viralnation #webinar #socialmedia
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Our Co-CEO and Co-Founder Joe Gagliese was recently featured on CNBC, sharing his insights on the future of media and marketing. Joe breaks down how creators are revolutionizing industries and why influencer marketing is the key to staying ahead. Joe further shares that unlike traditional advertising methods that allow for long-term planning, social media requires a dynamic and agile approach. Click here to continue watching:https://lnkd.in/erEVttxj #cnbc #viralnation #influencermarketing #Agency
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Here's what's new on social! 📲✨ ✅Instagram now allows users to add music to carousels, including images AND videos. ✅Instagram’s Adam Mosseri once again emphasized that creators should concentrate on creating more shareable content. ✅TikTok has introduced a new feature allowing creators to download videos without the TikTok watermark. ✅ TikTok’s new social app called Whee in select countries. #socialmedia #newonsocial #tiktok #instagram #meta
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Here are a few key dates to keep an eye on for Q3. Stay ahead and maximize these opportunities to engage with your audience! #contentcalendar #Q3 #contentcreation
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Discover the Power of Reddit with our Director of Community & Social, Madison Gaudry-Routledge, as she dives into the secrets of maximizing your brand's presence on one of the world's most influential platforms. With Reddit's unique ability to build niche communities, you can connect with highly engaged audiences who share similar passions and interests. #RedditMarketing #CommunityBuilding #SocialMediaStrategy