What’s up with ads these days? They seem more focused on entertaining than driving sales. Brand Power is here to flip the script. It’s a trailblazing third-party voice with a mission: to arm consumers with rational, no-nonsense information about a wide range of products. The goal? Help marketers/brands drive a bigger impact to their bottom line. Brand Power is all about lower funnel conversion, by presenting the cold, hard facts about a product’s features and benefits to its audience. And it works. Just take a look at these results: Airwick Canada saw 505% sales growth in just one week. Solpadeine regained their highest market value share in 15-years since November 1998 in the UK. In the Philippines, Centrum almost doubled their sales. And in the US, Olay saw an immediate sales lift of 28% after activating their Brand Power campaign. So, say goodbye to the “smoke and mirrors” and hello to empowered brand marketing.
The Brand Power Company (formerly Buchanan Group)
Advertising Services
Toronto, Ontario 13,671 followers
Powering unparalleled growth.
About us
Harnessing the unrivaled credibility of voices other than the brands, we consistently deliver the lower funnel growth brands need. Not to brag, but we have thousands of irrefutably proven sales performance studies from all the world’s largest brands and retailers and we own the world’s largest e-community of real consumers, www.hometesterclub.com. Get in touch with The Brand Power Company experts to see which solutions will power unparalleled growth for your brand.
- Website
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https://thebrandpowercompany.com/
External link for The Brand Power Company (formerly Buchanan Group)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Founded
- 1989
- Specialties
- TV Advertising, Sales/ Trials Driven Advertising, Rational Brand Messaging, Video Content Partner, Video Content for Brands, Consumer Goods Advertising, FMCG Advertising, Sampling, Ratings & Reviews, and Research & Insights
Locations
Employees at The Brand Power Company (formerly Buchanan Group)
Updates
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We can talk all day about Augmented Reality, literally. Last week, our NYC based team, and our General Manager, Catherine McNally attended WPP’s Converge Event at the 3 World Trade Centre campus! Armed and ready to share our latest Augmented Reality experiences we were super grateful to have a table to show our agency partners, clients, and industry leaders how we AR. A huge 'thank you' to WPP and GroupM for hosting – see you next year! P.S Scan the QR code below to experience one of our latest AR activations! Amy Spurgeon, Chase Miller, Kendall Ferré, James Frick, Virginia K. Durkin #advertising #augmentedreality
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Can you believe it’s “that time of year” already?! It’s been a great year at The Brand Power Company, but we could not have done it without our clients, colleagues and partners who made this year a success - a huge heartfelt thank you to all of you! (You know who you are). As we close our doors for a well-deserved break, we want to wish everyone a happy holidays and look forward to driving unparalleled growth in 2024!
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An article surrounding Augmented Reality at Retail from The Brand Power Company! https://lnkd.in/gp5_iGdA