Klue

Hunter is the person at Klue that uses Klue… and he’s annoyed. He knows he needs to hear straight from the buyer, so he uses tools like Gong to listen to sales calls. But the notification noise is too much. And relying on your sales teams to share every piece of intel just isn’t, well, reliable. Things slip through the cracks. It’s like your dirty CRM all over again. It’s why we built our Gong X Klue integration so you can: - Know which competitive deals you should prioritize with support based on data - Add Gong snippets to your battlecards - Access Klue battlecards in Gong Engage ... and much more Hunter = not annoyed anymore. And we like that. Learn more at klue.com/gong-integration

Last week we had everyone in the office and let's just say... It was the absolute best. Ideas being thrown around, lunches with friends that hadn't seen each other in a while, bike rides around Stanley Park, scavenger hunts, sprints, brainstorms- WE COULD GO ON It's the most exhilarating feeling having everyone together under one roof planning the future of Klue 💪 And Jason Smith shared exactly how we were feeling - it's so amazing seeing so many amazing people together 💜 it's as simple as that

LOOK MA WE MADE IT Sure, you have your 100 gazillion trillion followers and yes that's amazing... But we feel special hitting our lovely little 25k followers over the weekend Meeting so many people from our community on this journey has been the best part of this growth 💜 We love being able to talk to you through this screen and to hear from you through this screen in the comments section Here's to 25k more 🍻 (or a gazillion trillion, that would be nice too)

H/t Patrick Wall for this gold 🤣 Even goalkeepers need competitive intel… (Let’s just hope they don’t keep neglecting the people trying to score goals too 🫣)

Ketchup seasoning. Beefless bulgogi. Chile dried mangoes. Trader Joe's is best known for offering unique products you cannot get at any other grocery store. But that's only a small part of their bigger competitive strategy to stand out within a highly commoditized market. We dug into what they are, PLUS: 👋 Why talking to your competitors is a good thing 🛋 VRBO's anti-AirBnB campaign 🎯 How to nail your first 30 days as a PMM

Is anyone here? Canadians... Canadians we know you're here. Happy 4th of July to our American friends even though we know you're not here 🇺🇸 You're having much more fun than looking at a LinkedIn feed 🫠

This is how you need to start thinking in order to position your product the RIGHT way on your homepage 👇 In the latest episode of The Marchitect, Anthony Pierri 🎸 took Rowan and Morgan through an example of positioning and ice bath 🥶 In the simplest terms… he killed it. It’s one of the best walkthroughs of how to remain competitive in immature and emerging markets. It’s what makes The Marchitect so special - the best in the biz sharing their best practices so you can ALSO be the best. best. And it’s why you should make sure to sign up for the upcoming live episode with April Dunford on July 16th where Rowan, Morgan and April will be going over how to craft a sales pitch that WINS in competitive markets. Register here: https://lnkd.in/gs3REkvy

One of the biggest uncertainties as a Product Marketer (and in any job, for that matter) is where to start 🤔 You can read about all the frameworks, learn about all the best practices... But proving your value to the company in your first quarter as the new product marketer - how do you do it? It's what Yi Lin Pei covers in the most recent and LAST episode of Positioning for Growth: Nailing Your First 3 Months as a Product Marketer With her proven 30-60-90 day plan, she has helped over 150+ product marketers map out their first 3 months to set themselves up for success when it comes time to report to leadership. Check out the full episode here only on The Compete Network: https://lnkd.in/gkv-r2D2

Passion is the most overlooked ingredient that drives businesses to become market leaders. I’ve always believed that as our momentum grew at Klue, but couldn’t directly point to it. That was until I started looking at buyer interviews more regularly. I was reviewing a recent key win report in our win-loss program… and guess what I found? “I trust the passion that Klue actually wants to build the best tool out there and be the market leader.” This was one of their biggest decision-drivers the buyer had for selecting us over a competitor 👆 Buyers aren’t just selecting vendors on capabilities in that moment alone. They need to believe in your passion and vision that you’re building the strongest business in the market. Otherwise they’re probably picking your competitor.

Did you know all of Klue chats with each other every Friday morning? It’s the highlight of the week - we call it Show Don’t Tell 👀 It’s a chance for teams and individuals to show off stuff they’re working on that may not be ready for public eyes. It’s also a place where people take time to shout out their peers for working hard - there’s lots of love shared. 💜 And last but CERTAINLY not least, it’s a chance to roast your friends in the Zoom chat. The competition for most reactions in the chat may be the most competitive part of our week. It’s such an important part of the Klue Crew culture and it’s such a good hang that everyone shows up to (even if your camera is off while you’re making breakfast 😉) Retweet and show the highlight of your week with your co-workers 🤝