Klick Health is the world’s largest independent commercialization partner for life sciences. For over 25 years, Klick has been laser-focused on developing, launching, and supporting life sciences brands to maximize their full market potential as a core commercialization partner. Klick is opening offices in regional hubs and key markets to provide local support for our clients in countries outside of North America. These seven new offices are purpose-built to replicate the core components of our culture and values and be 100% dedicated to the pharma and life sciences business. We believe that when your people are the center of gravity, clients are the ultimate beneficiaries. Success, in its highest form, is always mutual. Our culture of kindness and high performance attracts innovators and leaders who care about doing the best work possible in an environment that supports their rapid growth. Together, we can turn any problem into a potentially life-changing opportunity.
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Check out Alec Melkonian's reflections from his keynote at ReImagine Pharma Conference on AI adoption in the workplace highlighting both its transformative potential and the underlying concerns, urging us to balance innovation with job security and trust as we navigate these unprecedented changes together. #KlickAI
Reflecting on the adoption of AI in the workplace, it’s fascinating to see how AI, particularly ChatGPT, is becoming a staple in our personal and professional lives. Yet, there’s an undercurrent of concern—are we potentially engineering ourselves out of our own jobs? We’re facing a significant dilemma: While employees leverage AI to enhance productivity, they’re also cautious about fully disclosing their methods to avoid job security concerns. This dichotomy mirrors the early days of social media, with initial enthusiasm giving way to the recognition of deeper societal impacts. Recently, when speaking at the ReImagine Pharma Conference, I showcased examples where audiences had to guess if videos were AI-generated by Sora, OpenAI’s video-creation tool, or if they were created by a human team. The results often revealed the sophisticated capabilities of AI as well as its subtle imperfections. Would Sora’s impact rival how ChatGPT revolutionizes dialogue and MidJourney transforms creative processes? Rapid advancements in AI, illustrated by ChatGPT's meteoric rise to 100 million users in two months, are unparalleled, leading to unprecedented changes in our professional landscape. However, such rapid integration brings trust issues to the forefront. The challenge is not just building new “glass skyscrapers” but ensuring our societal foundations are ready to support them. It reminds me of Garry Kasparov’s experience in chess, where AI’s initial dominance led to his concept of “centaurs”—humans and AI collaborating to achieve unprecedented performance levels. For anyone with teens, I’m seeing a ton of them playing chess on their phones, getting ranked globally, and working to improve their positions. This has led to a surge in people playing chess globally and at higher levels than at any other time in history. Similarly, in the workplace, AI-enhanced humans are demonstrating measurable productivity, efficiency, and quality improvements. Reflecting on data from a recent McKinsey report, we see AI driving significant gains in personalization, content generation, and feedback mechanisms, leading to improved response rates and reduced deployment costs. Our task is to apply these successes within the pharmaceutical and life sciences industries, optimizing both high-value strategic tasks and essential but repetitive low-value tasks. At Klick, we’re embracing this challenge head-on. By leveraging AI for critical yet highly repeatable tasks as well as pioneering top-down innovations, such as diagnosing health conditions through voice biomarkers, we are enhancing productivity and addressing trust issues head-on. The journey is complex, but AI’s potential to transform our industry is immense. I look forward to continuing this conversation and exploring how we can collectively navigate these transformative times.
How can leaders support the mindfulness of their teams? 🤔 We checked in with Meghan Jones, who's behind #TheMindfulMarketer series, for insight! Read her latest here: https://lnkd.in/gpYWDWwY
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AI promises to revolutionize healthcare by enhancing diagnosis, treatment, and patient safety. Yet, a critical gap exists between AI research and its real-world impact. We urgently need comprehensive clinical effectiveness evaluations to bridge this divide. My colleagues at UC San Diego Health, UC Davis Health, and I published this article in the NEJM AI to establish boundaries for using AI in the healthcare setting, bringing together research and real-world evidence for comprehensive clinical effectiveness. AI is bound to revolutionize our industry that was traditionally adverse to change, yet it is essential to collaborate on the shared goal of safer, more effective, and equitable care for all patients. Christopher Longhurst Karandeep Singh Aneesh Chopra Ashish Atreja, MD, MPH Our call to action: (1) Move Beyond Model Validation: It's essential to validate AI models not just through simulations but in real-world clinical settings, akin to clinical trials for new drugs. (2) Focus on Local Context: The importance of local health care contexts in AI model validation cannot be overstated. Different settings require tailored approaches for optimal outcomes. (3) Implement Science Principles: Adopting implementation science principles will ensure that AI tools are effectively integrated into health care workflows, resulting in tangible improvements in patient outcomes. A robust network of healthcare delivery organizations is crucial to focus on the clinical effectiveness of AI models in real-world settings. This collaborative approach will help us achieve safer, more effective, and equitable care for all patients. #HealthcareInnovation #AIinHealthcare #ClinicalEffectiveness #PatientSafety #ImplementationScience #AIValidation #EquitableCare #HealthTech
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Pharma has made massive investments in marketing technology and data, but struggled to turn that investment into financial and CX impact at a brand level. How can we learn from South Park's Underpants Gnomes' business plan to close that gap in our marketing modernization and start turning those enterprise investments into brand revenue, relevance and ROI? For those not in attendance in Philadelphia this past April, check out ✪ Ryan Slipakoff's #keynote at #BioPharma24 focused on "Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park's Underpants Gnomes". Ryan's keynote shares tips and case studies where this model helped a brand within a top 5 pharma company create savings and lift, solve business problems and accomplish a number of healthcare industry firsts, using the same technology as other brands... but getting very different results. Ryan leads transformation and innovation consulting and execution at Klick. He is responsible for shaping and achieving the future vision for the company, our clients and the healthcare industry at large. It was a pleasure to have Ryan and the Klick team join us and deliver a wonderful, hard-hitting and memorable keynote! BioPharma2025 is currently being developed for those interested to explore participating. 2025’s Summit will share multiple leading industry takeaways on digital strategy leadership, AI, digital disruption, D2HCP, D2P, content supply, big data, patient experience, HCP engagement, omnichannel, social strategy, the rep of the future, mobile engagement and much more - 2.5 full days, dual tracks and 100's of pharma marketers, creatives and tech experts connecting this March in Philadelphia. https://lnkd.in/eU6Xa9xB
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President and Chief Growth Officer at Klick Group, helping the world's leading life sciences brands reach their full potential
I recently had the opportunity to share Klick’s views on innovative #pharma marketing, and our experience helping to launch Nurtec, at Future Pharma. One of the topics I discussed was the importance of deep customer understanding to effective marketing. We’ve learned that unifying data and insights across teams, as well as continual optimization, is essential to delivering the most rewarding customer experience. Accomplishing this, however, is easier said than done. Companies need to break down silos and coordinate execution across the customer journey. This requires a shift in mindset from brand centricity to customer centricity. Check out the latest article on this subject from my colleauge, Vipul Shrivastava, MBA, MSc, “From Products to People: Transforming Pharma with Customer-Centricity.” Vipul specializes in helping clients build customer-centric strategies. He offers practical tips on creating a seamless engagement ecosystem, decentralizing customer ownership, and applying the latest technologies to deliver memorable customer experiences. https://bit.ly/3W91yuM
A good starting point for creating your brand character? Writing a persona. This activity will allow you to compare it to your target-audience personas and ensure a good fit. If you're intrigued by the potential of brand characters and want to consider one of your own, read this: https://bit.ly/3zmubf4
"Co-created with the Down Syndrome Community, it is based on the real story of a Café Joyeux employee with Down syndrome who did not get his first job until he was 47. The café chain is committed to employing people with intellectual and developmental disabilities (IDD) and just launched a site in midtown Manhattan." Read more from LBBonline - Little Black Book: https://bit.ly/4eOaVYj
Have you read this week's #KlickWire? https://bit.ly/4cvKHIA
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Vice President, Strategy & Intelligence at Klick Health | Ex-J&J | RWD Analytics | Healthcare Strategy | IIT Madras
I’m excited to share my latest article on a topic I’m fascinated by: the transformative power of customer experience in pharma. 🚀 In the current pharma landscape, traditional product-centric models are no longer enough. In my piece, I explore how redefining our “customers”—including healthcare providers, patients, regulators, and payers—and deeply understanding their journeys can lead to superior experiences and better outcomes for everyone involved. Here’s a look at what I cover: - Redefining “Customer”: moving beyond the product to truly understand the diverse needs of all our stakeholders - Engagement Ecosystems: creating a seamless, interconnected network of personal and digital touchpoints - Omnichannel Harmony: focusing on the overall customer journey rather than just individual touchpoints - Customer-Centric Metrics: shifting our success measures from traditional sales/script volume to metrics that reflect true customer satisfaction This journey demands cross-functional collaboration, cultural shifts, and advanced analytics. But the rewards? A more sustainable, growth-driven future that puts the customer at the heart of everything we do. Read the Full Article: https://bit.ly/3W91yuM At Klick, I help clients build integrated customer engagement strategies with data at its core. Lets connect if you're interested in this space. Drop your thoughts below 👇 #Pharma #CustomerExperience #HealthcareInnovation #DataDriven #MarketingStrategy #PatientOutcomes #CustomerCentricity