Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
![](https://cdn.statically.io/img/buffer.com/resources/content/images/2020/04/5db0229b11163868e90e9f89_6_v2.jpg)
After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.
![](https://cdn.statically.io/img/buffer.com/resources/content/images/2020/04/5daf01e702af9047dd7c6603_1_v2.jpg)
Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?
![](https://cdn.statically.io/img/buffer.com/resources/content/images/2020/04/5db02288a0aa2b7906b7c63c_3_v2.jpg)
Slow down. Pause. Step Back. The road to launch isn’t always straight.
![](https://cdn.statically.io/img/buffer.com/resources/content/images/2020/04/5db02505624900f8fcb6370b_the_major_leagues.jpg)
Rediscovering the joy in everyday moments pulls the team towards a new mission.
![](https://cdn.statically.io/img/buffer.com/resources/content/images/2020/04/5db024e06249006be5b63596_gin-lane.jpg)
With their agency at the forefront of its industry, success wasn’t quite what it seemed.