From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
About The Role
Diageo invest significantly in direct to consumer brands building and partners with customers to influence the point of purchase activation. This is where the vast majority of our A&P investment sits.
It is the role of the Customer Activation Luxury team to work closely with our LAC Luxury Hub & Sales Luxury & Local team to understand the needs of consumers and then collaborate with the shopper marketing team to guarantee amazing execution of our luxury brands. The team will then work directly with customers, supply and agencies to carry out the execution of the commercial calendar. In some cases this will include tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.
This professional will influence and guarantee the brilliant execution of Diageo’s commercial plan to shift consumers behaviour and enable Diageo to achieve its financial and marketing share goals.
Main Responsibilities
Be responsible for the On Trade Channel (focused on Luxury) End to End Commercial plan and Deliver Strategy, planning, execution, tracking and reward cycle.
Understand customer needs to pin point the activation priorities that deliver the greatest impact
Build the activation plans by Ontrade programming and activity feeding into the one commercial plan and with a clear activation blueprint per sub-channel and market.
Coordinate the sales force briefing of the commercial calendar, ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings
Lead a team to coordinate brilliant activation of the calendar partnering with customers, supply, 3rd party agencies to build an extraordinary activation machine
Set the activation objectives across activities, oversee delivery and lead course correction. Recommend new ways of working to constantly improve
Understand about the Luxury markets, trends and behaviours.
Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
Support the O&R process with CMO LAC Luxury Head and Luxury Business Manager and finance to ensure optimum deployment of A&P and efficient management of the budget with the goal of constantly improving the ROI
Lead and develop a multi market team
Have great interpersonal skills and influence by example.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything!
Worker Type
Regular
Primary Location:
Sao Paulo
Additional Locations :
Job Posting Start Date
2024-06-05
Nível de experiência
Pleno-sênior
Tipo de emprego
Tempo integral
Função
Marketing e Vendas
Setores
Fabricação de bebidas
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