Remember when HBO Max was rebranded as simply Max? Well it sounds like Warner Bros. Discovery has finally realized it wasn’t the best choice, as they’ve made the decision to rebrand their original shows – including the upcoming horror series “Welcome to Derry” – as HBO Originals rather than the Max Originals moniker they were originally being filed under.

What does this mean for the shows? Well, nothing much really, outside of the rebrand confirming that a show like “Welcome to Derry” will air on HBO in addition to streaming on Max. Granted, that’s something we had already assumed, but it’s worth noting that bit in Variety’s bizarre report this afternoon that explains what the hell is going on over at HBO/Max.

“We felt like we had to delineate between an HBO show and a Max show,” HBO/Max’s Casey Bloys explains to Variety. “The idea of using Warner Bros. IP as a delineation for Max felt right. At least that gives you a clear lane. But as we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows.”

“What we ended up with is shows at this scope and scale that look great, and great narratives and talent we’ve worked with,” he adds. “The idea of the delineation kind of started to feel unnecessary. Like, why are we doing this? Let’s just call them what they are: HBO shows.”

This change in branding is expected to take effect beginning next year, with the Stephen King-based “Welcome to Derry” becoming one of the first shows to return to the prestigious HBO Original branding. Some shows, however, will still be labeled “Max Originals,” but it sounds like there will be a difference in quality with those programs versus the classier “HBO Originals.”

Does any of this make sense? It’s hard to tell anymore.

“Welcome to Derry” will begin in the 1960s in the time leading up to the events of It: Part One (2017). The series is also said to include the origin story of Pennywise the Clown.