Businesses from the 2023 list of 25 Hot & New Latinx-Owned Restaurants (photos from Yelp; left to right): T.C. Organic, Que Fresa, Rico Rico Vegano
More than 56,000 businesses have self-identified as Latinx-owned on Yelp* since the attribute was launched in 2020 through our partnership with Momento Latino. To celebrate these businesses and Latinx Heritage Month, we compiled some of our best resources, tips, and stories to help Latinx-owned businesses succeed and thrive—now and throughout the entire year.
Plus, don’t miss Yelp’s first-ever list of the Top 25 Hot & New Latinx-Owned Restaurants. From a vegan café in Oakland, California to Korean hot dogs in Greensboro, North Carolina, see which restaurants are leading the 2023 food scene.
Explore the hub:
‘Latinx-owned’ business attribute
Why ‘Latinx’?
Did you know?
Yelp 101 webinar in Spanish
Business resources
From the Yelp Blog
On-demand videos
Yelp tools
A version of this post is available in Spanish (puedes leer una versión de esta publicación en español).
‘Latinx-owned’ business attribute
Business owners with Latinx heritage can add the “Latinx-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support local businesses of color.
How to add “Latinx-owned” to your Yelp Page
- Log in to Yelp for Business (Business Information tab)
- In the Amenities section, click Add or Edit
- Select Yes next to “Latinx-owned”
- Click Save
You can add unlimited attributes to your page to help identify your business, including Open to All, Asian-owned, Black-owned, LGBTQ-owned, Women-owned, veteran-owned, and more. Add your choice of attributes by following the same instructions as above.
Why ‘Latinx’?
There are many terms commonly used to describe people of Latinx heritage. Before selecting “Latinx-owned” as the inclusive, gender-neutral label for this new attribute, we did research, polled Latinx Yelp employees, and spoke to members of the Latinx community and groups such as the U.S. Hispanic Chamber of Commerce and our partner Momento Latino.
Did you know?
- You can get a free Latinx-owned business sticker in the mail by filling out this request form (eligible for businesses with a physical location listed on Yelp). Stickers are sent out on a monthly basis.
- You can change the language on yelp.com and biz.yelp.com?
- You can access Yelp customer support articles in Spanish. We also have Spanish-speaking representatives available to help. Log in to your Yelp for Business for contact information, and follow the prompts or ask for a Spanish-speaking contact.
- To celebrate Latinx Heritage Month, the Yelp Community team is hosting events across the U.S. and Canada with Latinx-owned businesses—from a family-style tasting in Chicago to a dress-to-impress rooftop party in Connecticut. Check out the events and RVSP for a celebration near you.
- Yelp compiled a 2023 list of Latinx-owned “Ones to Watch” businesses across the country—from a carnitas food truck in San Antonio, Texas to cryotherapy in Santa Ana, California.
Businesses from the 2023 Latinx-Owned Ones to Watch list (photos from Yelp; left to right): Feliz Modern, Azurdia Pet Life, TXMZ
Yelp 101 webinar in Spanish
This free, virtual event from October 2021, led in Spanish, covered the most helpful free and paid tools and features on Yelp, including:
- The most important information in the eyes of your potential customers
- Yelp’s free tools plus information on the newest features
- What’s new with Yelp Ads and Page Upgrades
Also available in English
Business resources
U.S. Small Business Administration
Economic impact, federal contracting programs, upcoming events, and more
SCORE for Hispanic Entrepreneurs
Network of volunteer, expert business mentors dedicated to helping small businesses get off the ground, grow and achieve their goals
United States Hispanic Chamber of Commerce (USHCC)
Actively promotes the economic growth, development, and interests of more than 4.7 million Hispanic-owned businesses
Public Private Strategies
Curated list of funding, programs, and resources
Clover: 5 resources every Latinx small business owner should know
Latino Business Action Network (LBAN)
In partnership with Stanford University through the jointly led and supported Stanford Latino Entrepreneurship Initiative (SLEI), this network leverages world-class business research methods and business teachings of the Graduate School of Business and applies them to the growing number of Latino entrepreneurs across the nation
Hispanics in Philanthropy
Network of philanthropists, funders, charities, impact investors, and movement leaders to support, fund, and materialize the vision of change for Latinxs globally
League of United Latin American Citizens: Latina Entrepreneur Academy
A part of LULAC’s Women’s Empowerment (WE) Initiative, this academy is designed to train, motivate, and inspire women, especially those of Hispanic descent
Camino Financial
Small business grants and resources for Latino business owners
From the Yelp Blog
On-demand videos
Yelp tools
Check out these impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.
See all Yelp resources that are available in Spanish.
*Yelp Internal Data as of August 23, 2023
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.