[Survey Report] Animated Marketing: Trends and Insights Across Industries

After a month of gathering insights from industry professionals, here’s our first-hand report on animation use in marketing.

4 min readFeb 15, 2024

Now that attention spans are shorter, animation comes as a lifesaver.

As businesses aim to distinguish themselves in a flood of content, grasping the role of animation in marketing strategies is more crucial than ever.

In a month-long survey, we explored how 350+ marketing pros use animation in their campaigns and what motivates them to do so.

Here are some statistics on animated marketing that every savvy marketer needs to know.

See the full report: The Definitive Animated Marketing Survey Report for 2024

23.8% of marketers who used animated content in marketing are from advertising and marketing agencies.
17.5% of marketers from the tech industry opt for animation for their marketing campaigns.
9.9% of marketers from the education sector also incorporate animation elements in their digital marketing campaign materials.
7.9% of marketers in the financial sector acknowledge the value of animation in conveying intricate ideas to their target audience.
7.9% of marketers in the e-commerce and retail sectors recognize the growing significance of animation in conveying complex concepts to their target audience.

22.4% of marketers, the big chunk, use animation to improve audience engagement rates.
18.6% of marketers use animations to boost brand awareness.
15.8% of marketers focus on showing off their product features using dynamic visuals to highlight what makes their products special.
14.5% of others see animations as a way to simplify complex messages.
13.7% of marketers agree that they opt for animation to create a unique and memorable brand image.
13.4% of marketers said that the main goal of their animated content is to boost conversion rates.

40.8% of marketers deem animation fairly effective.
24.9% of others find animation is extremely effective in taking their marketing efforts to the next level.

35.1% of marketers agree that animation helps them better visualize concepts.
22.7% of marketers believe that the big win of using animation in marketing is increasing audience engagement.
11.2% of marketers love the flexibility animation brings to the table.
11% of marketers appreciate animation as a budget-friendly marketing tool, especially when compared to the costs of live-action content.
11% of marketers are all about the creative freedom animation gives them.
7.7% of marketers agree that animation increases the retention of information.

35.3% of marketers find the creation process to be time-consuming.
14.2% of marketers struggle to find skilled animators they can afford.
12.9% of marketers agree that the challenge lies in limited knowledge of software and tools.
10.7% of other marketers’ main hurdle is high production costs.
11.8% of marketers find it hard to maintain a consistent animation style.
7.7% of marketers face difficulties in effectively conveying the intended message.

42.2% of marketers rely on DIY animations, using images, illustrations, and tools to create their own animations.
39.7% of marketers are striking a balance by mixing up DIY animation with professional animation.
18.1% of marketers choose to invest in professional animation studios.

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42.5% of marketers experience a surge in engagement metrics, such as likes, shares, and comments.
34.5% of marketers see a significant improvement in the average time spent on their website.
34.2% of marketers see an improvement in brand recall and recognition.
28.5% of marketers report that animation boosts their click-through rates.
19.2% of marketers believe that animation significantly increases their conversion rates.
10.4% of marketers agree that there’s a positive impact on their sales revenues.

89% of marketers intend to continue incorporating animation into their upcoming marketing campaigns.
44.1% of marketers plan to increase their budget allocation for their animated content next year.
39.5% of marketers claim the budget allocation for animated marketing will remain the same.

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At Breadnbeyond, we craft cool animated explainer videos that take your overall marketing campaign to the next level.

Also, we have blogs full of FREE marketing resources that are your gateway to staying ahead of the marketing curve. Feel free to check it out here!