LeBron James Lakers Highlight Sells for Record $208K on NBA Top Shot

Featured ColumnistFebruary 22, 2021

Los Angeles Lakers forward LeBron James, center, drives to the basket against Sacramento Kings forward Nemanja Bjelica, left, forward Richaun Holmes, right, and guard Cory Joseph (9) during the first half of an NBA basketball game in Los Angeles, Friday, Nov. 15, 2019. (AP Photo/Alex Gallardo)

Alex Gallardo/Associated Press

A highlight of LeBron James posterizing Nemanja Bjelica in Nov. 2019 sold on NBA Top Shot for $208,000 on Monday, which is now the most lucrative sale in the company's history:

NBA Top Shot @nba_topshot
👑ALL HAIL THE KING👑 @YoDough scooped up this Legendary LeBron James Moment from our Cosmic Series 1 set for $208,000‼️ This Moment is from our first Legendary set ever minted 💯 The top acquisition for any NBA Top Shot Moment ... so far. Congrats on the nice pickup! 👑 https://t.co/rFLMzbwXN7

"Iconic buy," Roham Gharegozlou, the CEO of Dapper Labs—which produces both Top Shot and the Flow blockchain—told Darren Rovell of the Action Network. "It's one of the rarest moments that will ever exist on Top Shot."

The buyer, Jesse Schwarz, commented on the purchase while noting others who were involved in the acquisition, which included Bleacher Report's Adam Lefkoe:

Jesse Schwarz @YoDough
Just broke the @nba_topshot record!! Spent $208k on the GOAT @KingJames moment. w/ @AdamLefkoe @giaset @Anorm39 @CSURAM88 @BalesFootball @JerLevine Long live the king!!!! FRONT PAGE

Adam Lefkoe @AdamLefkoe
Moment 29/49 23 + 6 = 🐐🐐 https://t.co/YLLnz1a6w7 https://t.co/JNI0Qy8HMg

The NBA and its players get a cut of any Top Shot sale, making its highlight-selling business a model to keep an eye on in the future.

For more on NBA Top Shot, check out this article from B/R's Sean Highkin on the recent phenomenon.

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