Markademics

😕 E-commerce ad creatives are not what they used to be… When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology. This episode is a must-watch if you want to learn about the future of copywriting, ad strategies for entertainment brands, the purpose of a creative strategist, virality recipes, and the way to change an established brand’s messaging👀 Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, Google Podcasts, and now even Apple Podcasts! 🎧

👏 Get yourself a CFO ASAP, it will solve a lot of your e-commerce problems👏 🙌 We introduce Matthias Walter Eser is CEO of ESER CAPITAL Vermögensverwaltung GmbH, based in Munich. He and his team support 7- and 8-figure growth companies in all financial challenges and, as part of CFO as a Service, support ambitious growth companies in the economic realization of their goals. From the nuanced strategies of investment banking to the successful completion of an exit - your success in the world of corporate finance is our top priority. Your goal is our mission: together we will guide you through every phase and ensure that your financial transactions are not only successful, but also seamless and efficient. This episode is a must-watch if you want to learn about taxation for e-commerce, expanding to new markets, finding a good CFO and the ever-changing buyer behavior.👀 Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

👏 B2B marketing is crucial for your e-commerce brand’s success👏 🙌 We introduce Bill Stathopoulos, a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, and Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secret This episode is a must-watch if you want to learn about the ins and outs of B2B marketing, cold emailing strategies, building partnerships and collaborations, team dynamics and useful tools for e-commrece. 👀 Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

🚀 Boost your Facebook ads like a pro 🚀 Our project manager and media buyer, Mario Idrizov, reveals how to supercharge your Facebook ad strategy with In-Platform Sequential Retargeting. 🔍 What You'll Learn: - The concept of In-Platform Sequential Retargeting and its relevance post-iOS 14 update. - The benefits of incorporating sequential retargeting into your advertising strategy. - Practical steps to implement sequential retargeting effectively, from structuring your ad sequence to managing resources efficiently. Learn more about the pros and cons, potential outcomes, and essential resources needed to master In-Platform Sequential Retargeting here: 👉 https://lnkd.in/dCPb8mmd #ecommercemarketing #FacebookAds #Retargeting #Markademics #EcommGrowth #Advertising

🤨 An e-commerce business without Facebook ads seems impossible?  Well, our guest is here to prove this wrong! 🙌 We introduce Fiona Hepher, the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering a positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai, to the expansion of Saje Natural Wellness' educational marketing program across North America, to reshaping societal perspectives on health and wellness at One & Body. Today, Fiona is challenging norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the center of every occasion. 📢 This episode is a must-watch if you want to learn about the specifics of building a marketplace and a community without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture. Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

🏋️♂️ Selling on Amazon feels like mission impossible? What our new guest shares will change this feeling! 🙌 We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom. This episode is a must-watch if you want to learn about the specifics of selling on Amazon, the formula for working with influencers profitably and the successful transition from retail to e-commerce. Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

What is the secret of Jared O. to reaching $1 Million with his brand Moss Amigos? You can learn on our new blog article: https://shorturl.at/txNPY

🚀 A new podcast episode is here! 🙌 We introduce Mike Fata, a highly successful entrepreneur known for building a $100 million business, Manitoba Harvest Hemp Foods, which he co-founded in 1998. His entrepreneurial journey began with a pivotal decision to prioritize his health, which turned into a profitable business. Under his leadership as Chairman of the Board and CEO, Manitoba Harvest experienced remarkable growth, culminating in a strategic 9-figure sale in 2019. Fata, a seasoned entrepreneur, is an advisor, chairman, and investor in 10+ prosperous health companies. Beyond his roles in business, he channels his wealth of experience into mentoring businesses, actively contributing to their growth and success. In this episode, Mike and Viktor will discuss the challenges of transitioning from an e-commerce store to selling retail, ways to fund your business, opinions on trade shows, and investors’ perspectives on e-commerce. Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

🚀 New podcast episode is on the horizon! 🙌 Introducing Benjamin Feys and Kevin Niehoff, the dynamic force behind YoPrettyBoy, a trailblazing men’s skincare brand. Faced with persistent skincare challenges like acne and eczema, these young professionals refused to settle. Instead, they transformed their frustration into entrepreneurial fuel, birthing the idea of the “Nike of skincare.” In 2019, Ben and Kevin transitioned their passion into a tangible reality, launching PrettyBoy as a side hustle. Operating on a lean team of two, they meticulously researched, surveyed, and laid the groundwork before the official launch. Fast forward a few years, and their bootstrapped brand is poised to exceed $1 million in annual revenue, a testament to their dedication and strategic approach. 🌟 In this episode, the three e-commerce experts will discuss the importance of surveys before action, the challenges of launching a skincare brand, investing in R&D, the winning mindset behind a lean team and working with agencies and contractors. 💼 Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧 👀 Watch the whole episode here: https://lnkd.in/dsJTBBhX

🚀 Dive into the latest episode! This time, we bring you Jared Oliva, a savvy entrepreneur whose 7-figure brand is making waves in the business world. In this engaging episode, Jared delves into the fascinating concept of “glimmers” in advertising, the art of building a thriving community around your brand, and the crucial role of authentic marketing. 🌟 What sets Jared apart is his journey of bootstrapping this small business plant brand into a flourishing success story. From the start in 2018 to now, Moss Amigos boasts an impressive track record—over 67,000 devoted followers on Instagram, a presence in 750+ retail stores nationwide, and a remarkable $1 million in lifetime sales. 💥 Curious to learn more about Jared’s entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧