Homepage
Open in app
Sign in
Get started
Better Marketing
A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.
Marketing Tools
Write for Us
Subscribe to The Marketing Memo
Follow
Following
How I Implemented Asana & Improved Our Marketing Team’s Effectiveness
How I Implemented Asana & Improved Our Marketing Team’s Effectiveness
Steal my playbook.
Nikki Parsons
Aug 2
Everything We Know About Google’s AI Overview And Its Impact On Blogs
Everything We Know About Google’s AI Overview And Its Impact On Blogs
How can you optimize your content for AI overviews?
Paulo A. José
Aug 1
Prepare Your Blog for SXO. Google’s Other Trend
Prepare Your Blog for SXO. Google’s Other Trend
SEO as we know it is numbered.
Paulo A. José
Jul 30
Latest Stories
7 Types of Content You Should Be Posting on LinkedIn (With Examples)
7 Types of Content You Should Be Posting on LinkedIn (With Examples)
Use One For Each Day
Kurtis Pykes
Jul 29
92% Of Business Owners Believe Using SMS In Marketing Is A Bad Idea. Here’s 3 Reasons Why It’s Not.
92% Of Business Owners Believe Using SMS In Marketing Is A Bad Idea. Here’s 3 Reasons Why It’s Not.
How we’re ethically booking hundreds of qualified meetings every 30 days with SMS..
Jake Roper
Jul 28
This Copywriting Technique Sneaks Your Words Inside A Customer’s Head
This Copywriting Technique Sneaks Your Words Inside A Customer’s Head
How to give your marketing magic powers
Derek Hughes
Jul 27
I’ve Been Writing Timeless Blog Posts for 11+ Years. They Bring the Most Traffic and Backlinks
I’ve Been Writing Timeless Blog Posts for 11+ Years. They Bring the Most Traffic and Backlinks
If I were to create a blog from scratch today, I would write this.
Paulo A. José
Jul 26
Still Creating How-To Content? Why It’s Time to Stop
Still Creating How-To Content? Why It’s Time to Stop
The problem with ‘How-to’ content today
Meera Kothand
Jul 25
An Introvert’s Story About Landing Leads by Posting on LinkedIn
An Introvert’s Story About Landing Leads by Posting on LinkedIn
How I posted for 120 days while avoiding burnout.
Nicki Howell
Jul 24
I Increased My Prices 6x And My Closing Rate Went Up. Here Are 3 Ways You Can Do The Same
I Increased My Prices 6x And My Closing Rate Went Up. Here Are 3 Ways You Can Do The Same
A step-by-step breakdown of how to increase your prices, do less, and sell more..
Jake Roper
Jul 22
AI Is Running My SEO Blog. Here’s the Growth So Far
AI Is Running My SEO Blog. Here’s the Growth So Far
Half a million impressions, thousands of clicks, and top of Google rankings
Bernard Bado
Jul 21
What I Learned After Spending $6,650.48 to Advertise My Books on Facebook
What I Learned After Spending $6,650.48 to Advertise My Books on Facebook
I had a financial loss of about 38% (~$2,580), but the lessons are invaluable
R. Paulo Delgado
Jul 20
How To Become A Master Storyteller (Learning From A Subway Failure)
How To Become A Master Storyteller (Learning From A Subway Failure)
7 simple ways to sell more with a story
Derek Hughes
Jul 19
Why It’s Time to Rethink Your Content Focus and Stop Talking About Pain Points
Why It’s Time to Rethink Your Content Focus and Stop Talking About Pain Points
The 3 elements that will revolutionize your content
Meera Kothand
Jul 18
7 Honest Marketing Lessons I Learned From the Failure of My First Book
7 Honest Marketing Lessons I Learned From the Failure of My First Book
Avoid the Kindle marketing mistakes I made to boost the sales of your book
Devansh Kamdar
Jul 17
Expedia Spent ~$37.3M in PPC in May — Here’s How You Can Steal Their Best Practices
Expedia Spent ~$37.3M in PPC in May — Here’s How You Can Steal Their Best Practices
How to optimize one of their top landing pages
Jeremy Grant, MBA
Jul 15
How Sears Roebuck Moved Fine Art to Farmers
How Sears Roebuck Moved Fine Art to Farmers
The key was a surprise curator
Lindsay Redifer
Jul 13
How CEOs Creating Online Can Find Content-Market Fit (Even If You Don’t Have A Marketing…
How CEOs Creating Online Can Find Content-Market Fit (Even If You Don’t Have A Marketing…
The Data-Driven Approach to Creating Content That Resonates
Kurtis Pykes
Jul 12
How to Accelerate Email Marketing Success: The Fusion of Psychology and Technology
How to Accelerate Email Marketing Success: The Fusion of Psychology and Technology
What I learned after writing over a million marketing emails and digital campaigns.
Larry Taylor, Ph.D.
Jul 11
Test Your Thumbnails Within YouTube Studio Without Any Tools
Test Your Thumbnails Within YouTube Studio Without Any Tools
The pros and cons of the new feature
Alana Rister, Ph.D.
Jul 10
If You Want To Step Up Your Content Creation Game, Learn From The Japanese
If You Want To Step Up Your Content Creation Game, Learn From The Japanese
Because they seem to get marketing right.
Markairn T.
Jul 9
Marketers, It’s Time To Pay Less Attention to Attention
Marketers, It’s Time To Pay Less Attention to Attention
Let’s switch our focus to something more significant for the long haul.
Markairn T.
Jul 7
Stop Using eBooks As Free Lead Magnets
Stop Using eBooks As Free Lead Magnets
Use Educational Email Courses Instead (Here’s Why)
Kurtis Pykes
Jul 5
Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead
Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead
We’ve stopped calling our leads and made more money. Here’s what we did instead.
Jake Roper
Jul 3
Doubling B2B Webinar Sign-ups: Are AMP Emails the Answer?
Doubling B2B Webinar Sign-ups: Are AMP Emails the Answer?
Spoiler Alert: No, we did not 2x our webinar sign-ups with AMP Emails. But you should read this before trying AMP emails.
Yiqian
Jul 1
My Content Creation System For Faster Website Growth
My Content Creation System For Faster Website Growth
How I speed up my content creation with minimal effort.
Victoria Kurichenko
Jun 29
Stop Using Views As Success Metrics For Your Content
Stop Using Views As Success Metrics For Your Content
A case study on video metrics for my business lead generation
Alana Rister, Ph.D.
Jun 28
I Deleted A Chunk Of My Email Subscribers. Here’s What I Learned About Email Marketing.
I Deleted A Chunk Of My Email Subscribers. Here’s What I Learned About Email Marketing.
And why I think you should start deleting your email subscribers now.
Ellen "Jelly" McRae
Jun 27
Advice From a Failed Marketer
Advice From a Failed Marketer
Quitting makes the heart grow fonder.
Teodora Maksimova
Jun 26
If Your Blog Doesn’t Run Properly on a Smartphone, It Will No Longer Be Visible in Google’s Search…
If Your Blog Doesn’t Run Properly on a Smartphone, It Will No Longer Be Visible in Google’s Search…
Meeting mobile demands.
Paulo A. José
Jun 25
About Better Marketing
Latest Stories
Archive
About Medium
Terms
Privacy
Teams