Shirley Boterdael

Tool Thursday: Verbeter je SEO-strategie met onze Meta Description Preview Tool! 👉 https://lnkd.in/e9zPnqug #SEO #BOEMagency #DigitalAgency #SEOTool

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When HubSpot Genius meets Growth Expert 🚀 Last week, I had the pleasure of spending the day in Antwerp with Willem Van Maele, a fellow HubSpot enthusiast, less so AI fanatic (but I'm trying to convince him). Put two like-minded folks in a room, and the ideas start flowing like crazy. We dove into how sales reps can ditch the manual grind for AI magic. Imagine automating every bit of research before reaching out to prospects. We're talking everything from pinpointing when they kicked off their role to wrapping up their latest LinkedIn insight, all while pinpointing their exact needs and how your solution fits like a glove. All driven by AI. What does this mean for you? - 💡 Time saved on research - 🎯 Precision-targeted outreach - 📈 Higher conversion rates - 😎 Smoother sales process Did I mention we did a bit of axe throwing in between our brainstorming sessions? Here's to making sales & marketing smarter, not harder!

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Channable is now an official Google CSS Partner 🌟 What does this mean for you? As of today, you can leverage our Comparison Shopping Service (CSS) to supercharge your Google Shopping Ads. 🌟 Start using Channable's Comparison Shopping Service, and enjoy a 20% discount on your Shopping Ads CPC. With our CSS integration, we're offering you a complete product solution for success on Google, filling the final piece of the puzzle our customers were missing. 🤑 And the best part? You can start using our CSS for free until the last day of October! Ready to level up your Google Shopping game? Click the link in the comments to learn more and sign up for a free trial of our CSS! #GoogleCSS #GoogleShoppingAds #Channable #Ecommerce #DigitalAdvertising #GoogleShopping #CSS

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You know when a product is good! La Growth Machine was Product of the Day on Product Hunt. Congrats Pauline Lajoinie and the team! A tool that allows you create personalized, multi-channel conversations at scale on LinkedIn, Email, Voices, Calls & X. https://lnkd.in/eHE3RWgC #growth #sales #leadgenerationsoftware #emailmarketing

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📈 Learn how to ''Roadmap for Content Strategy: What to Do and What to Avoid'' from Dorien Morin-van Dam - More in Media during an SME 2024 panel session starting next week! #contentstrategy #socialmedia #marketingtactics https://lnkd.in/ey5etNNA

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According to very recent, credible & reviewed research in Belgian kids & young adults (N=4,516), TikTok and Twitter (X) are basically the same size for people aged 30 and older. I'd have never thought I'd be able to say that. #digitalmarketing

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Marketing agencies often miss the mark. And they are everywhere… (1420 in Belgium alone as of January 9, 2024) I worked with a dozen agencies on different projects and only a few knew what they were doing. Don’t waste your time and money. Look for these things to find the right agency: 1. They challenge your ideas A good agency won't just say yes to everything you suggest. They bring their own expertise to the table. 2. They do proper research Before launching any campaign, they dig deep. They understand your market and audience. 3. They prioritise data and tracking Good agencies start with data. They set up proper tracking to measure results accurately. 4. They simplify, not complicate Complex strategies don't always mean better results. A good agency keeps things straightforward. 5. They focus on testing Instead of chasing immediate results, they prioritise testing. This ensures long-term success. 🚩 Red Flags to Avoid Knowing what to watch out for can save you time and money. → High fees with no clear plan If an agency charges a lot but can't explain their strategy, that's a bad sign. → Off-the-shelf techniques Every business is unique. Avoid agencies that use one-size-fits-all methods. → Vanity metrics Metrics like likes and shares look good but don't always drive real results. Focus on what matters. → Lack of communication A good agency keeps you in the loop. If they're hard to reach, that's a problem. Choose wisely. Listen to experts. Get the results you deserve.

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Account IQ on Sales Navigator. Nice to have? A winning feature? Totally rubbish? Game changer? Future of Sales? Perry van Beek and I just recorded episode 7 of #BeyondConnections. The topic: Account IQ. The full episode will be published this coming Sunday morning. In this episode, we will also explain why we want Exact to be a client for our 90-day program. #salesnavigator #ai

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The SMI Barometer of 2024 has landed! 📊 A report by Arteveldehogeschool that tells you all about the use, adoption & evaluation of social media and influencer marketing among Belgians between 16 and 39 years old. Check out our blog for the key insights. 🔍 [Blog in Dutch] #InfluencerMarketing #SocialMediaMarketing #SMIBarometer

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An Internship gave me my life’s purpose. How cool is it to be able to say that? A company took a chance on me, invested in my education, gave me the resources, feedback, and structure to learn their craft…and it resulted in the most invaluable exchange in the world: my passion. I am so grateful for the opportunities that my internship created for me. So much so that I have created an Internship Program of my own, where I may have the honor of progressing someone’s career forward and giving them their passion in life. I’ve had the privilege of teaching 27 interns over the course of my 6 years in business—and it continues to be my favorite part of my “job.” I structure my program very academic in style. My summer program runs about 13 weeks and is fully remote. I teach them every facet of digital marketing, then give them the opportunity to practice with real digital assets. Interns are given time to shadow my employees, attend company meetings, build a portfolio, get resume-building certifications, and play a part in the growth of small businesses around the country. Many of these interns continue on to get hired in the marketing field as marketing and brand specialists, designers, project managers, social media managers, SEO specialists, small business owners, and even my own employees. It’s so incredible to see the impact that these students can create, and to know that I was a small part of their journey is the greatest reward I could imagine. #internship #digitalmarketinginternship #internshipprogram #marketinginternship

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Say what? Persona's in Sales Navigator? Are they the solution? The holy grail? Or is it just a design error? On Sunday, in our 8th episode of #BeyondConnections, Perry van Beek and I will discuss the pros and cons of personas.

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𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐀 79% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐉𝐮𝐬𝐭 𝐓𝐰𝐨 𝐌𝐨𝐧𝐭𝐡𝐬 𝐰𝐢𝐭𝐡 𝐓𝐫𝐚𝐜𝐤𝐁𝐞𝐞 Meet Gijs, one of our users, who turned marketing tracking problems into a success story with TrackBee. This case study explores the transformative journey from significant challenges to achieving a phenomenal 79% revenue increase in just two months!   𝐒𝐨𝐦𝐞 𝐊𝐞𝐲 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ✅ +93% ROAS: Improved Return on Advertising Spend. ✅ +79% Revenue Increase: Substantial revenue growth. ✅ 50% Decrease in CPA: Lower Cost per Acquisition. "TrackBee has not only transformed our tracking capabilities but also brought about a fundamental change in our marketing strategy and results. The improved tracking and data insights have played a crucial role in our growth and scalability, evidenced by a 93% increase in ROAS, a 79% increase in revenue, and a 50% decrease in CPA. Using TrackBee has simplified our processes and significantly reduced our reliance on external technical support, making our marketing efforts more effective and efficient.” 👉 Read the full case study here! https://lnkd.in/eXi2RY4K #CaseStudy #BusinessGrowth #TrackBee #MarketingSuccess #Entrepreneurship

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The future of marketing with Marketing Pulse 2024! 🌟 Take a look into the latest findings from our Marketing Pulse in which we surveyed more than 250 marketing professionals from across Belgium. Find out what is next for the marketing industry and how to keep your edge in the digital landscape. Trends to keep an eye on 👀 📊 Digital marketing evolutions 🤖 The growing role of AI 🍪 The Cookieless future We are curious to know what you think of these developments and how you are implementing them in your strategies. Download the full report 🔗 Let's innovate together and take the lead in the future of marketing! 🌐

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Your strategy feels fragmented. This is costing you leads, customers and sales. You hit up 10XL for help, and we start by asking questions: • What hurdles are you facing? • Where are you now and where do you want to get to? • Why does your brand exist? Who for? • Do you prefer dumplings or sushi for meeting snacks? You've done this with agencies that haven't stacked up so you're well-rehearsed with clear and considered answers.* Potential tactics start to bubble up but the right solution for you will require more effort. Because big opportunities deserve big moves. Not just quick jabs. And we're all about going big. It's in the name. Reach out if you wanna find out more. DM and let me know if you're team 'dumplings' or 'sushi' *based on true events #marketing #agency #digital

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There is more than one way to build the ideal agency of the future, but the best (and shortest) path may very well be to acquire other agencies. Or is it? 🤔😊   Agency Life's podcast series ''Buy & build: op overnamepad met jouw bureau'' explores exactly that: The why, when, and how to acquire agencies; the pros and the cons.   ✨ It was a pleasure to take part in this interview alongside Valérie Herbert with Robin Van Cleemput and Louise Haspeslagh, and share my reasons why acquisitions can drive our strategy faster and deliver more value for clients sooner! 💡   🔎 Whether to incorporate new capabilities, attract distinct talent, or expand our market footprint, I am convinced that both strategy and culture should be at the heart of the decision-making process: Will we really acquire the skills we need to deliver value for clients? Are we the right fit for each other? Are we truly diversifying our talent pool, both in skills and lived experience?    🎧 Listen to the full podcast here (in Dutch): https://lnkd.in/eZcY7B63   I am very curious to read your thoughts in the comments!   Accenture Song Accenture Song BELUX Accenture the Netherlands Rob Knigge Ludovic Tran #AccentureSong 

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