Senior Director of Brand and Marketing

Sand. Sea. Sun.

Have we got your attention?

Well that is what we need you to do!

Who are we? We are Bondi Sands.

Who are you? You could be our Senior Director of Brand & Marketing within our global brand HQ!

Australian made and globally loved, Bondi Sands is inspired by Australia’s most iconic beach and a desire to make the ultimate tan accessible to all. Launching over a decade ago with unprecedented success, our iconic brand grew a cult-like following and was the fastest growing tanning brand in the world in multiple regions. We are more than just a self-tanning product, with a portfolio that also includes a fast-selling suncare range and popular skincare line, each with the aim of ensuring our community feel confident and healthy within their own skin all year round. Capturing the essence of our Australian beach lifestyle through an innovative brand & marketing strategy, we take pride in having had a glowing brand presence on the global stage for many years. Stocked in over 400,000 stores and having recently joined forces with Kao Corporation, we are unbelievably excited to continue to expand our community and live in new bathrooms all around the world.

How would you like to lead an extraordinarily talented brand & marketing team on the next stage of our brand's global journey?

We are on the hunt for an exceptionally talented, passionate and accomplished Senior Director of Brand & Marketing to lead an innovative and disruptive brand and marketing strategy for Bondi Sands on a global scale, ensuring the effective delivery and growth of the global brand, communications, product development, & distribution through formulating a marketing communications strategy that builds brand awareness, equity and fulfils sales performance goals. As a key driver of growth and revenue for the business, you will implement short & medium-term strategic brand planning based on a clear understanding of consumer needs and brand equity to return profit and value to the business.

Reporting to the President & Co-Founder of Bondi Sands, you will lead a global brand & marketing division in our brand's HQ, that includes brand & content, digital marketing, and product innovation teams.

The 5 key role requirements as Senior Director of Brand & Marketing include:

• Customer Champion - align the company around customer centricity

• Capability Builder - deliver robust marketing capabilities within the team

• Innovation Catalyst - create innovative customer offerings & marketing techniques

• Chief Storyteller - creating and telling of brand stories

• Growth Driver - creating plans to ensure sustainable and profitable growth

With your strategic marketing flair and in-depth knowledge of the mass retailer landscape, commercial category insights, our core shopper demographics, and our brand, you will conceptualise and execute strategies to ensure our brand continues to lead the way and capture the hearts of our global consumer.

Our ideal candidate will be an accomplished senior professional brand and marketing leader (CMO candidates highly desirable) who possesses FMCG industry experience within a global beauty or lifestyle brand/s, product marketing experience to the Gen Z / Millennial audience, expert in digital and shopper strategy, led the development & launch of new product launches, and sales execution experience (in-store strategies, POS and retailer education programs) to ensure we cultivate a cohesive in-store and online experience. With a proven ability to turn consumer insights into marketing opportunities, you will be an agile marketer whilst always remaining true to the brand's DNA and business objectives in a now larger company. Tasked with leading a high-performance team with vision and optimism, you will be a strong communicator that thrives in a fast-paced but fun environment that is full of passionate and driven people who live and breathe the Bondi brand every day; a culture that you will champion as senior executive leader within the business.

Our offer to you

Based at Bondi Sands HQ in Port Melbourne (by the beach of course), you will join a team of passionate, hands-on, dedicated employees who work collaboratively in an open space. You will be rewarded with a highly competitive salary package that includes a growing list of benefits as we join our new company Kao, such as great learning & development, health & wellbeing initiatives & benefits, flexibility, free products, glowing culture, and the rare opportunity to contribute your expertise to a global, market leading brand and business.

Do you have what it takes? Apply now with your CV & cover letter.

Bondi Sands & Kao are committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences at Bondi Sands and Kao and encourage all to apply to become a part of our global journey.