About
I’m a behavioural scientist & strategist at heart, with a decade-plus of experience in…
Articles by Julien
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Is your GA4 eCommerce data deeply wrong? (+ how to check)
Is your GA4 eCommerce data deeply wrong? (+ how to check)
By Julien Le Nestour 🧠🍃
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How to recognize a “losing” A/B test: it may not be what you think!
How to recognize a “losing” A/B test: it may not be what you think!
By Julien Le Nestour 🧠🍃
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A short and actionable primer on Nudges
A short and actionable primer on Nudges
By Julien Le Nestour 🧠🍃
Activity
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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to…
We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to…
Liked by Julien Le Nestour 🧠🍃
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Sonnet 3.5 is another "holy shit" moment for me. Like those very early days of ChatGPT, and then Code Interpreter. But this time, the "holy shit"…
Sonnet 3.5 is another "holy shit" moment for me. Like those very early days of ChatGPT, and then Code Interpreter. But this time, the "holy shit"…
Liked by Julien Le Nestour 🧠🍃
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So.. last 48 hours… this happened. #ExpElite2024 Thank you Craig Redfern Rayner & Jackie Bissell …. Elite by name, indeed. The mango cheesecake…
So.. last 48 hours… this happened. #ExpElite2024 Thank you Craig Redfern Rayner & Jackie Bissell …. Elite by name, indeed. The mango cheesecake…
Liked by Julien Le Nestour 🧠🍃
Experience & Education
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Havas
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Languages
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English
Full professional proficiency
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French
Native or bilingual proficiency
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eCommerce in 2024 has changed dramatically and any operators ignoring the shift should be in fear of being left out in the cold... eCommerce in…
eCommerce in 2024 has changed dramatically and any operators ignoring the shift should be in fear of being left out in the cold... eCommerce in…
Liked by Julien Le Nestour 🧠🍃
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If you’ve been wondering why search has been getting shitter, this writer believes he has found the reason why. The argument is compelling…
If you’ve been wondering why search has been getting shitter, this writer believes he has found the reason why. The argument is compelling…
Liked by Julien Le Nestour 🧠🍃
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Here's the start of Ethan Mollick latest substack on the latest Openai model. TLDR: it's not the model, it's the access. "Likely the biggest impact…
Here's the start of Ethan Mollick latest substack on the latest Openai model. TLDR: it's not the model, it's the access. "Likely the biggest impact…
Posted by Julien Le Nestour 🧠🍃
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Data analysis is fast becoming a commodity. Data availability (tracking accurately) on the other hand has still to be impacted by AI. Usual caveats…
Data analysis is fast becoming a commodity. Data availability (tracking accurately) on the other hand has still to be impacted by AI. Usual caveats…
Shared by Julien Le Nestour 🧠🍃
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What changing this LED transformer taught me about email marketing pre-deployment checklist. Nah, kidding, I won't do this to you. This is so…
What changing this LED transformer taught me about email marketing pre-deployment checklist. Nah, kidding, I won't do this to you. This is so…
Liked by Julien Le Nestour 🧠🍃
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I've been playing with ChatGPT Memory feature over the weekend. Here are some initial impressions and thoughts: 1️⃣ One struggle I had right away…
I've been playing with ChatGPT Memory feature over the weekend. Here are some initial impressions and thoughts: 1️⃣ One struggle I had right away…
Liked by Julien Le Nestour 🧠🍃
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Exciting news! 🎉 Congratulations to our Lilydale team for clinching Silver in the Best Communication Strategy category at the Festival of Media…
Exciting news! 🎉 Congratulations to our Lilydale team for clinching Silver in the Best Communication Strategy category at the Festival of Media…
Liked by Julien Le Nestour 🧠🍃
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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing…
Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing…
Liked by Julien Le Nestour 🧠🍃
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