Hogarth Australia

NEW UNCLE TOBYS TVC! I'm so proud to share our new UNCLE TOBYS TVC that went live on Sunday evening. Our TVC focuses on our delicious Quick Sachet range of Oats with the simple message that each Sachet has Goodness in Every Bite and is ready in just 90 seconds. Breakfast really can be tasty, convenient & healthy all in one! Working on this ad has been an exciting & speedy process and I've learnt a lot along the way. This TVC was made possible by a huge team collaborative effort across functions, with special mention to Michelle Katz Eva Tran Gwendolyn Jimenez Charlotte Campbell Ogilvy Australia Hogarth Australia Emily McDougall (to name a few). We hope you spot this on TV as you watch your favourite shows, & next time you're debating what to have for breakfast - grab an UNCLE TOBYS Quick Sachet. Goodness in Every Bite & Ready in 90 Seconds - it's a no brainer. Cereal Partners Worldwide (Nestlé & General Mills)

Some marketers pretend to know wear out doesn't exist. Then there's Cadbury, re-running 2022's Christmas ad. Watching it get more effective 👏 Only marketers get bored of great ads. The team at Cadbury's have gone with the same Christmas ad as they did in 2022. And guess what, it got more effective. More brand recognition. More positive emotions. More engagement. This is the power of a brand idea activated with advertising. This isn't just an idea that lives in an ad, it's in the real world. The brand is actually doing something. It's a campaign that lives and breathes. We've shown that being bold and sharing free samples like this dramatically boosts brand equity more than most ads can. We get so bored of campaigns after staring at them for months but our customers don't; they barely remember ads. They are ads. This takes guts and a proper understanding of effectiveness. Mondelēz International & VCCP possibly just made the smartest move of the year, showing the world how it's done. I've put both 2022 and 2023's full effectiveness reports in the comments for you to see HOW this ad got more effective. System1 tests every UK & US TV ad for emotion and brand recognition to create our world-famous effectiveness metrics. I share the best examples every day. Follow to keep up to date. Mondelēz International VCCP VCCP US VCCP Media Ollie #christmas #advertising #marketing

Hogarth Australia is delighted to be speaking at the WPP House at SXSW Sydney Sydney this week. Join us for “Open House: Hogarth: The Art of AI: Breathing Life into Tech-Driven Solutions Today” with Mikhail Tokarczyk, alongside Orrie Tzamouranis and Raphael Ruz on Wed 18th Oct 2023, 2:00 pm - 3:00 pm AEDT. The session explores how to design workflows, safeguard work, and breathe meaning into AI-driven solutions here and now. For more information on how to visit the WPP House, click here: https://lnkd.in/eH3iFMTN #WPPHouse #production #AIproduction #techsolutions

So incredibly proud of the Group Content Production team who are finalists in the Mumbrella Publish Awards for Fresh Ideas Magazine. This incredible team only joined us on July 1st 2022, the same time we launched our new partnership with the team at Hogarth. While being onboarded into the Group & creating more social, digital and print content than ever, the team still managed to land the great honour of being nominated as finalists for the Custom Publication category. It's a privilege to get to support you all every day. 🙌🏻 Shannon Keogh Nicky Harper Karen Jang Mario Rivero Tamara Graffen Amanda Kelly Lennon Jessica Pyers John Virm Seyma Uyguntemur Fiona Livy Riley Wilson Constance Kikitis Ruth Peck Will Allen Brett Stevens Jake Brennan Natalie Ramjee Claire Brookman Lee Price Timothy Roberts Madison Oklobdzija Georgina Simon Anna Bradley Justin Ricketts