Cartology - Part of the Woolworths Group

Last Thursday, Lynx took over Woolworths at Town Hall, in the heart of Sydney City, bringing the Lynx Fine Fragrance Collection to life in an immersive and impactful brand experience for our customers. Here’s how they made their mark: 💥 Sampling: Customers got to try the newest Lynx Fine Fragrance Collection firsthand. 💥 Scented Aisle Fins: A scent-sational experience with each step down the aisle. 💥 Category Screens & Front of Store Screens: Eye-catching visuals that showcased their latest campaign. 💥 Floor Media & Aisle Fins: Engaging shoppers at every turn with stunning Lynx displays. 💥 Online Presence: The excitement continued online with a homepage carousel, branded shop, and more. This takeover was all about reaching shoppers with IMPACT, from sampling to at-shelf displays. Lynx truly transformed the shopping experience into a fragrance-filled journey! #ClosesttoCustomers

We're proud to support OzHarvest in the fight against household food waste! We love seeing the Use It Up Tape™️ campaign come to life, splashed across our large format assets in centres nationwide. Together, we're helping Australians make the most of their food and reduce waste.

With WARC's upgraded forecast for global retail media spend in 2024 set to reach an impressive US$153.3 billion, our Managing Director Mike Tyquin sat down with Mi3Australia to discuss the rapid growth of the retail media landscape, off-network opportunities, and the evolving privacy landscape. Being successful in retail media comes down to three core things; a fantastic customer franchise, rich environment and context and the endemic relationship with suppliers. “I think the test if you're a retailer and you want to come into the space, is, can I really do a great job for the supplier brands I work with?” Mike shared. Read more with Mike and Mi3Australia here: https://lnkd.in/gcffTkHZ Let's chat about how retail media can get your brand closest to customers! #ClosesttoCustomers

Marry the engagement of above the line brand video with shoppable advertising on the Woolworths website with our new Brand Video format 🛒 NIVEA is one of the first global brands to trial the product. Customers who were exposed to Nivea’s Brand Video ad had 35 per cent more add to carts when compared to the control group. Cartology’s Brand Video offering will take premium positioning on the homepage, a key gateway for customers shopping on the Woolworths Supermarkets website, contributing to the 19.3 million average weekly traffic across Woolworths food and everyday digital platforms. With full creative freedom, brands are able to directly reach customers, with an add to cart function for a frictionless shopping experience. Get in touch to find out more and get #closesttocustomers

Our Melbourne team had a fantastic time at the Media Federation of Australia's MFA5+ Leadership Series last week! 🌟 As proud partners of the event, attendees were challenged to think differently and came away with insightful stories and actionable tips for thriving as modern leaders. We can't wait for the Sydney event happening tomorrow!

First stop, Melbourne! Our retail out of home site tours are in full swing, giving our clients the best seat in the house to see our new Vicinity network in the ground. Thanks to the teams from Spark Foundry Australia, Initiative and Havas Media Network Australia for joining us and of course to our gracious hosts Martin Wood, Andrew Lowther and Shannon Moriarty! #Retailoutofhome

Meet Jessica M.! 🌟 Since joining us in September 2022, Jessica has brought her passion and creativity to our CTP team as a Client Partnership Executive. Her favorite part of the job? The amazing people she works with here at Cartology and across the wider Woolworths Group. The most rewarding thing in the role for Jessica is seeing client ideas and campaigns come to life after months of collaboration, especially when they appear in her local Woolies! We're thrilled to have as part of the team, Jessica! 💚

It’s time to rethink retail out of home! We’re bigger, better and smarter than ever, elevating retail out of home to reach the right customers. We’re not just about reaching shoppers, we’re dedicated to delivering tangible targeting and reporting for brands. Get in touch to find out more! #ClosesttoCustomers

This year we partnered with 17 clients across Toys, Tech and Gaming to deliver The Big Whopping Toy Sale for BIG W customers in store, online and above the line. 🧸🚂🧩 Our partners brought to life their top 10 toys for customers and integrated their brands into our full asset suite, showing up at key moments along the path to purchase. Be sure to head down to your nearest BIG W store to check out all the amazing offers! Hasbro, Jazwares, LLC, the LEGO Group, Mattel Australia & New Zealand, Microsoft, Spin Master, Universal Pictures, ZURU

Last winter, we identified a unique opportunity for Remedy Drinks to capitalise on the increased focus on health and wellbeing. Through a flagship partnership with the Woolworths Winter Event, our strategic omnichannel campaign positioned Remedy's functional health shots as essential for beating the winter blues. ❄️💪 The results speak for themselves: 🔹 +8M campaign impressions 🔹 +24% increase in sales 🔹 60% new-to-brand customers We are proud to share that this campaign also earned Remedy an honorable mention at last year's Campaign of the Year Awards! 🏆