AANA - Australian Association of National Advertisers

How has social media changed? And what do those changes mean for you, your brand or your audience?   We'll be delving into these questions at our upcoming CMO Connect dinner being presented by Snapchat and the AANA, where we'll be hearing from:   👉 Tony Keusgen, MD ANZ, Snapchat 👉 Jacqueline Beauchere, Global Head of Platform Safety, Snapchat 👉 Ajit Mohan, President APAC, Snapchat   If you would like to find out more about attending or sponsoring one of our CMO Connect events, please reach out to our Director of Member Engagement and Events, Mehra Jehangir at mehra@aana.com.au.   #CMOConnect #ConsumerBehaviour Clare Nash Anna Shaw Josh Faulks Eliza Ocana Snap Inc.

Times are pretty tough for many businesses in Australia. For a lot of industries, consumer spending is flat and margins are being squeezed. Read Josh Faulks' latest article in The Australian on why creative marketing is the key during these challenging times. ⤵️ https://lnkd.in/gWuQP8DA #ConsumerBehaviour #CreativeMarketing

Welcome to the AANA family Paramount ANZ! We're thrilled to have Rod Prosser, Chief of Sales at Paramount ANZ, and his team on board. When we asked Rod what it meant for him and his organisation to become a AANA member, here's what he had to say. 👇 “Joining the Australian Association of National Advertisers demonstrates Paramount ANZ’s commitment to delivering premium content in safe and regulated environments for our clients and audiences across our platforms. This partnership underscores our dedication to fostering responsible, innovative, and effective advertising. We look forward to contributing our expertise and collaborating on initiatives that will shape the future of the advertising landscape in Australia.” Interested in becoming a AANA member? Find out more here: https://lnkd.in/gngr4vym #AANACommunity #ResponsibleAdvertising Josh Faulks Mehra Jehangir

Industry bodies are uniting to tackle the climate crisis. 🌎💪 We are thrilled to be joining the global Ad Net Zero community later this year as it launches in Australia. In the meantime, AANA together with other industry bodies spoke to Ad News about what we are currently doing to fight climate change. ⤵️ https://lnkd.in/gzzNgkn6 #SustainableMarketing #ClimateChange Media Federation of Australia Advertising Council Australia Josh Faulks

The Cannes Lions International Festival of Creativity has long been the ultimate pilgrimage for advertising professionals. While the AANA team didn't make it to France, we were able to attend B&T's Cannes in Cairns. Our Director of Member Engagement and Events at AANA, Mehra Jehangir, put pen to paper to reflect on AANA's participation in the conference and the fantastic opportunity to connect with industry peers and friends, fostering a strong and vibrant community. Have a read. 👇 #AANACommunity #CannesInCairns Josh Faulks https://lnkd.in/g7E-TtNk

Are you ready for 'The Next Chapter in Australian Privacy'? Last week, during a AANA webinar, we heard from Victoria-Jane Otavski and Isabella Orlic at BlackBay Lawyers about: 👉 The changes to ‘personal information’ 👉 The new ‘Fair and Reasonable’ requirement 👉 Consent and targeted marketing AANA members can find the webinar recording in our member area at the link below: https://lnkd.in/g9aXVcMV #PrivacyActReview #DataProtection #PrivacyLaws #AANAWebinar

The AANA team is excited to be giving  a warm welcome to Dave Levett, Founder & MD of Murmur Group, as he and his team have joined the AANA community! Here's what he had to say about becoming one of our newest members. ⤵️ "We are lucky enough to work in one of the best industries in the world – and I’m excited to listen, learn, contribute and advance the marketing, advertising and media industry forward.  We are looking forward to working with other members to lean on their knowledge and expertise to help our team thrive and grow." Interested in becoming an AANA member? Find out more here: https://lnkd.in/gngr4vym #AANACommunity Mehra Jehangir Josh Faulks

Have you heard? WFA’s Global Alliance for Responsible Media (GARM) and Ad Net Zero recently released the first iteration of the Global Media Sustainability Framework at Cannes Lions Festival of Creativity. The framework is the first of its kind and will allow more consistent and comparable measurement of greenhouse gas emissions across the media. 🌏 Read the full announcement. ⤵️ https://lnkd.in/g-zEfMjk #AdNetZero #SustainableAdvertising #ClimateChange

Meet the marketer: Thomas Tearle, CEO, VML 👋 Following the 2024 Cannes Lion awards and the inspirational talk on creativity with Richard Oppy at RESET, we thought catching up with one of our award-winning creative agency leaders would offer our community some insights into sustaining creativity and creating and maintaining a culture of creativity. Tune into Nicolette and Thomas' chat about winning multiple Cannes Lions awards, how they VML the creative spectrum and how AI trends are impacting the creative business. 👇 #MeettheMarketer #MarketingLeaders #AANACommunity https://lnkd.in/gdMcQGSa

Recently a group of marketing directors gathered at Harbour 220 to hear from Matt Farrugia and Brodie Arnhold from Mutinex on Mixed Market Modelling (MMM). This technology is quickly becoming a crucial tool for any marketing team and business because it removes the guesswork from marketing budget allocation. We sat down with Matt and Brodie after the event to get the details. Read the full Q&A below. 👇 https://lnkd.in/gpdGR4qb #MixedMarketModelling #MarketingMetrics #CMOConnect Henry Innis Claire Bertolus Mat Baxter Mehra Jehangir Josh Faulks