Mag. Timothea Kolhanek

5QQ to... Five Quick Questions to Stefan Walzer: Revolutionizing Healthcare Market Access with AI In this interview, Stefan Walzer, CEO of MArS Market Access & Pricing Strategy GmbH, reveals how AI-driven projects like Q-BO and mAxInsights are transforming healthcare. He shares challenges, strategic insights, and advice for aspiring leaders. Discover the future of healthcare with AI! #HealthcareInnovation #AI #MarketAccess #Leadership #FutureOfHealthcare #Interview

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5QQ to... Five Quick Questions to Stefan Walzer: Revolutionizing Healthcare Market Access with AI In this interview, Stefan Walzer, CEO of MArS Market Access & Pricing Strategy GmbH, reveals how AI-driven projects like Q-BO and mAxInsights are transforming healthcare. He shares challenges, strategic insights, and advice for aspiring leaders. Discover the future of healthcare with AI! #HealthcareInnovation #AI #MarketAccess #Leadership #FutureOfHealthcare #Interview

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📢REVEALED _ THE MOST ACTIVE PHARMACEUTICAL PROFESSIONALS ON SOCIAL! Shout-out to Alira Health, Ellab - Validation & Monitoring Solutions, BIAL, Agios Pharmaceuticals, Azzur Group, Prime , Catalyst Clinical Research, Intra-Cellular Therapies, RxBenefits, Inc., and Daiichi Sankyo Europe GmbH who all secured a spot in the top 10! So how did these companies crack the top 10? 🔬 All through the impact of their own employees! These companies topped the bill this month because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice, and other key performance metrics on social media. The data in this graph show the % of employees who shared content on LinkedIn in the last 30 days. How active are your employees? 🧐 The link to download the full leaderboard can be found in the comment section below #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #Pharmaceuticals

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From the introductory A like Areas of Expertise over O like Osteoporosis to the end of the alphabet: In our new content format Gedeon Richter ABC we continuously present you relevant knowledge about our company. Stay tuned... #GedeonRichter #Pharma #WomensHealth

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Thoughts on this? >> ECB To Watch Geopolitical Risk When Cutting Rates, Villeroy Says >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #AI #IoT #industry40 #mhealth #healthtech

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AI in a nutshell - the current use of AI in the market research workplace 🤖 According to recent research from @Market Research Institute International, only 40% of market researchers say that some or most of their teams are currently using AI. Though many market research professionals still have yet to use AI in their work, the same report highlights a positive outlook: 74% of surveyed marketers view AI favorably, and 72% believe AI will enhance their jobs. The most common uses of AI in market research include literature reviews, report generation, questionnaire development, sentiment analysis, and data analysis. As the industry evolves, it’s clear that mastering AI will become increasingly important for market researchers. How are you preparing for this shift? inspired by: https://lnkd.in/dMnKuqwR #pharmamarketing #omnichannel #CX #genai #leadership

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The new Austrian parallel-import guidelines for pharmaceutical products will come into effect on July 1, 2024 #ParallelImport plays an important role in the #AustriaHealthcareMarket across several indications. The main rules were changed by the Austrian Social Insurance (#DachverbandDerÖsterreichischenSozialversicherungsträger). Main extracts - source: www.ris.bka.gv.at: "These guidelines aim to ensure sustainable, secure, and economically feasible provision of insured individuals with pharmaceutical products according to the current state of medical science. These guidelines establish the extent to which parallel-imported pharmaceutical products may be dispensed by pharmacists and leading physicians of in-house pharmacies on behalf of social insurance carriers." "The dispensing of a #parallelimported pharmaceutical product is only permissible if, at the time of distribution, it is assigned by the Austrian social insurance umbrella organization (#DachverbandDerÖsterreichischenSozialversicherungsträger) to the same area of the #ReimbursementCodexEKO as the corresponding directly imported pharmaceutical product.   Such assignment to the same area occurs when the parallel-importing company offers the phrmaceutical product at least under the same or better economic conditions for the #DachverbandderösterreichischenSozialversicherungsträger as the directly imported pharmaceutical product listed in the reimbursement codex." Would you like to learn more and understand how this may impact your business activities in Austria? Reach out today to schedule your complimentary initial consultation! Thorsten.peske@supersonicpharma.com

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How to select the right probiotic strain according to health benefits? Join Prof. Dr. Andreas Schwiertz, Institute of Microecology (Germany) and member of the ISM scientific board, this October in Malta to know more about: 1️⃣ The significant increase in probiotic strains over recent decades and various benefits associated with each strain. 2️⃣ Functional characteristics and benefits, primarily observed in vivo. 3️⃣ How companies prioritize health or medical claims backed by solid scientific evidence. 4️⃣ Recent developments in probiotic strain selection. 5️⃣ Emerging health benefits linked to probiotic use. 🌐 More information: https://lnkd.in/dFTZBQSK. #InternationalSocietyofMicrobiota #TargetingMicrobiota2024 #microbiota #microbiome #probiotics

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Udo J. Vetter co-founded OncoBeta in 2016 with a very clear vision – to continuously improve the quality of life of patients suffering from non-melanoma skin cancer, the world’s most common cancer. And to this day, OncoBeta is still working relentlessly to increase the therapeutic portfolio, while constantly striving to develop additional non-invasive therapies in the areas of dermatology and oncology for patients in need. #OncoBeta #Rhenium188 #TreatingNMSC #SkinCancer #NonMelanomaSkinCancer #BCC #SCC #SkinCancerTreatment #Painless #NonInvasive #SingleSession #Aesthetic #EpidermalRadioisotopeTherapy #NuclearMedicine #Dermatology #Personalised #Precision

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5QQ to... Five Quick Questions to Stefan Walzer: Revolutionizing Healthcare Market Access with AI In this interview, Stefan Walzer, CEO of MArS Market Access & Pricing Strategy GmbH, reveals how AI-driven projects like Q-BO and mAxInsights are transforming healthcare. He shares challenges, strategic insights, and advice for aspiring leaders. Discover the future of healthcare with AI! #HealthcareInnovation #AI #MarketAccess #Leadership #FutureOfHealthcare #Interview

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Thoughts on this? >> Owlet's Dream Sock for infants receives CE Mark in the EU >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #healthtech #mhealth #IoT #AI #industry40

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Solopharm took part in the National Congress of Endocrinologists with international participation "Innovative technologies in Endocrinology": - 3000 full-time participants  - More than 200 scientific discussion formats with experts in the field of endocrinology  - 40 cities of the Russian Federation  Solopharm stand: "Expanding horizons in new directions – Cardiology and Endocrinology" #solopharm #congress #development #endocrinology #cardiology

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Using media to maximize our product growth is something we do quite often. But how do you determine the most effective time slots for your campaign? I want to highlight some interesting data about our media strategy we launched for our TV campaign ‘Breathe Right’. The campaign’s effectiveness was about reaching our target audience and engaging them at the right time. We noticed that prime evening slots (18:00 – 22:29) accounted for 56% of our reach, maximizing visibility during peak viewer hours. This time allocation allowed us to maintain a consistent message frequency, crucial for building brand awareness among our target audience (M/V 35+). During this campaign, we had a reduced budget of -21% compared to March 2023. The use of strategic time slots significantly improved our cost-efficiency. The campaign maintained a high GRP delivery, demonstrating that smart planning can effectively counteract budget cuts. Have you found certain times of day more beneficial for your brand’s visibility? #brandawareness #otc #campaign

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