Purple Coulee

Your brand is not the hero. Your audience is. If you put yourself into their shoes and understand the struggles and obstacles they are trying to overcome, you are able to develop stories for them. The hero's journey is one of the most popular narratives. You can find the theme in big ad campaigns, Hollywood movies, and everyday life. Going on an adventure does not always involve dragons, spaceships, and dangerous encounters. The adventure can be as mundane as finding the right software solution for your business or the best pair of shoes for your upcoming hike. Storytelling gives you the opportunity to relate with your audience beyond these everyday pains and choices and let's you connect by turning them into the heroes of your service or product.

A little cool down for a hot day with this snowman adventure. Generative Video is making fast progress. I tested Runway Gen 3 Alpha and made this clip.

Check out the updated service section on purplecoulee.com

Join Manfred Kuegel and Fergus Sweeney on September 24th for a conversation about creativity and data in AI.

Finding and crafting a compelling story takes time and effort. But sometimes you just need a quick and cheap slogan to get your point across. That's why I created cheapslogans.com Give it a try!

An introduction to Storytelling and how to use narratives to drive your brand or business. This compact webinar touches on some principles to tell a great story: 📜 Principles of Storytelling 🧭 The Hero's Journey 🎬 Examples in Film, Literature & Advertising 🪄 Applied Gen AI and Storytelling 💡Ideas to use for your business or brand ✅ Interactive Q&A

Keynote with a beautiful view. Excited to speak to a full house at next level consulting about the chances and perils of AI.

Tune in June 11th for some hands-on Storytelling and how to apply it for your brand or business.

Für meine Session (kostenlos) am 15. Mai beim Worksmarter Forum gibt es noch Restplätze (im Florido Tower oder online). Link zur Anmeldung in den Kommentaren.