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The Shame Machine: Who Profits in the New Age of Humiliation Hardcover – March 22, 2022


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NEW YORK TIMES EDITORS’ CHOICE • A clear-eyed warning about the increasingly destructive influence of America’s “shame industrial complex” in the age of social media and hyperpartisan politics—from the New York Times bestselling author of Weapons of Math Destruction

“O’Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”—Dave Eggers, author of The Every

ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)

Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O’Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized—used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
 
O’Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms—all of which profit from “punching down” on the vulnerable. Woven throughout
The Shame Machine is the story of O’Neil’s own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O’Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when
should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?

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From the Publisher

Ruha Benjamin says O’Neil reverse engineers the shame machine, inciting a cultural reckoning.

Dave Eggers says “O’Neil reminds us that we must resist the urge to judge”

SHAME MACHINE: any system that exploits shame for profit

Michael Lynch says “A fascinating, important book… that gives us hope”

Editorial Reviews

Review

“Although [The Shame Machine] contains its fair share of pseudoscience-debunking, including an admirably lucid explanation of how diet programs massage statistics to artificially bolster their success rates, it is largely a work of social criticism . . . [that] keeps the human costs of the titular shame machine in clear view. . . . Frequently moving.”—The New Yorker

“A data-driven, anecdote-fueled narrative of the multitude of human experiences that are targets for ridicule and others’ reward. [O’Neil] vividly portrays the indignities of poverty, addiction, aging, dementia and other conditions we all may face but hope to avoid, and she shows how the pain experienced by people with these afflictions can be used for others’ financial and social profits.”
The Washington Post

“As O’Neil argues, shame is a valuable lens through which to view our own actions and the systems we live under. Considering whether we are punching down on the vulnerable or up against an unfeeling industrial complex dressed up in fluffy corporate PR is a first step towards a healthier sort of shame.”
—Financial Times

“I am struck by how very
American shame seems when examined in relief, invoking as it does notions of agency, willpower and sacrifice. O’Neil carefully dismantles how we abdicate our social responsibility for caring for the vulnerable when we indulge in the notion that poverty and drug addiction result from a failure to self-actualize.”—The New York Times Book Review

“An engaging read . . . [O’Neil] lays out the ways in which shame drives problems such as obesity, drug addiction, poverty and political divides. She discusses how social media thrives on and is designed to encourage humiliation, and unpicks the many fallacies in how we think about shame.”
—The New Statesman

“O’Neil . . . encourage[s] readers to try to think more deeply not just about what shame
is but what it might be for. . . . A simple rejoinder to our digital phantasmagoria.”—Jennifer Szalai, The New York Times

“What is the relationship between shame and power—and is shame being weaponised? Smart thinker Cathy O’Neil tackles the question in this book, exploring whether public shaming is becoming dangerous.”
Evening Standard

“Cathy O’Neil’s fascinating, important, and insightful book is a hard look in the mirror, but one that also gives us hope that we can marshal shame into a force for social reform and not just social punishment.”
—Michael Patrick Lynch, author of Know-It-All Society

“. . . not all shame is bad, O’Neil contends—used correctly it can be a powerful tool to fight injustice.”
—Nicole Aschoff, author of The New Prophets of Capital

The Shame Machine is an intimate and unflinching account of the many ways that shame is produced, weaponized, and turned into profit by industries that can grow big only when we feel small.”—Ruha Benjamin, author of Race After Technology

About the Author

Cathy O’Neil is the author of the bestselling Weapons of Math Destruction, which won the Euler Book Prize and was longlisted for the National Book Award. She received her PhD in mathematics from Harvard and has worked in finance, tech, and academia. She launched the Lede Program for data journalism at Columbia University and recently founded ORCAA, an algorithmic auditing company. O’Neil is a regular contributor to Bloomberg Opinion.

Product details

  • Publisher ‏ : ‎ Crown (March 22, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1984825453
  • ISBN-13 ‏ : ‎ 978-1984825452
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.75 x 0.96 x 8.55 inches
  • Customer Reviews:

About the author

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Cathy O'Neil
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I am a mathematician turned quant turned algorithmic auditor living in Cambridge, MA.

Customer reviews

4 out of 5 stars
106 global ratings

Top reviews from the United States

Reviewed in the United States on August 4, 2023
Clever, compassionate, extremely well researched, this book pulled together a lot of disparate thoughts I'd had jumbling around after a decade on the internet, watching one tire fire after another burn. It clarified things for me, ranging broadly through the emotional reality of shame, the distorted thinking it produces, and the ways it can be weaponized for good or evil. Despite being really fact-dense it's a quick and personable read. I tore through it in a day, but will be coming back to dissect it with a highlighter later. This one's definitely earned a place of honor on my How I Understand the World shelf.
Reviewed in the United States on May 28, 2023
I was really hoping to love this book and it was disappointing because it's essentially preaching to the choir without giving any real solutions or hope. However, if you're new to the fact of how systemic oppression creates shame then perhaps this book would be great. If you're looking to know what to actually do about shame both within yourself and in our systems, it doesn't cover that. It felt like a great rant, which I love a good rant with a friend over a glass of wine. But it's not really informative as far as proposed solutions.
4 people found this helpful
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Reviewed in the United States on May 16, 2022
Amazon did a great job in offering & selling me this book, The Shame Machine. It arrived when promised, and I was able to read it fairly quickly.
However, my opinion of the author & her subject matter is much lower. I got the feeling this author has been breathing her own gas a little too long. This is an andecdote-heavy, opinion piece; not a fact-based scientific study. There is very little factual backup for her conclusions and theories, other than the few anecdotes she discusses in the book. That’s just it: anecdotal evidence of anything really isn’t evidence at all. She uses terms like, “punching up” without explanation, introduction or definition, which she deems a good behavior (like her “shaming of the shamers),” and “punching down,” which she declares bad, prevalent, bullying behavior that an apparently large segment of commercial enterprises are engaged in. She focuses on the weight loss “industry” as the poster child for her theories. This book is just one example of the various “woke” communities trying to convince the public of the validity of their views. Don’t fall for it.
16 people found this helpful
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Reviewed in the United States on April 5, 2022
This book struck a deep chord. Simultaneously, I found ways to connect with the stories and found revelatory how the machinations of shame operate both on a societal and personal frame. A quick and easy read that left me constantly revisiting the ideas and themes long after I finished the book. I highly recommend!!
9 people found this helpful
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Reviewed in the United States on April 8, 2022
Once again Cathy O'Neil furthers an important conversation about fairness and equity in the world of algorithms. Cathy is a national treasure, and her work in this area is a crucial voice as legislators and regulators are wrestling with how to balance the astonishing benefits of data analytics with security, privacy and fairness concerns.
4 people found this helpful
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Reviewed in the United States on May 7, 2022
There is shaming which this book rightly addresses and guards against and there is shamelessness that the book ignores. So it’s not good to shame people, this author says. Our biggest problem in us is shamelessness. People shamelessly spousing views that are knowingly counter factual to win has become a very successful strategy. To me the most dangerous person is one that cannot be shamed into stopping some heinous actions. Yes fat-shaming and such are wrong but you need to counter the shamelessness.
4 people found this helpful
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Reviewed in the United States on May 14, 2022
This book sheds light on how companies and people shame us into thinking we need to buy this or that to be better, while random people make us feel inferior because we don’t live up to their standards. We need to wake up and realize we are being played
4 people found this helpful
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Reviewed in the United States on December 29, 2023
Borrowed this from my library and almost made it to the end. But eventually the near complete absence of balance forced me to return it without finishing it. This is a book full of rationalizations on why the liberal world view is the only correct one written by a data scientist who didn't apply any science. It starts with lambasting the diet industry for selling false hope while making the claim that obese people can't help themselves, a claim that is self-serving and dangerous. A data scientist would attempt to discover why the diet success rate was so abysmal and present their findings with recommendations. But not this data scientist. Just 'no fault of their own'. The author takes the same leap with drug users and absolves them of all responsibility, accusing the rest of us as uncaring and lacking compassion. Never mind that there is almost nothing that society can do if the addict doesn't accept that they need help and are willing to commit to treatment. Nope...nothing written about that. It's easier to lambast the sober population than demand some responsibility from users. In both these examples the author presents success stories. But then describes them as so rare that they our outliers. Nothing to learn from them, no need to apply science to see how addiction recovery rates could be increased. Nope...not their fault. Again, a dangerous apathetic conclusion.
Those are just the first 2 chapters. I could go on and on about the lack of any balance that would actually solve or at least ease some of the problems (political, societal, or otherwise) America is experiencing. The only thing the author gets right is how the power of social media exponentially amplifies the screaming on both sides. Of course as long as the screaming is from the left it is largely acceptable.
The author missed an opportunity here to connect to the bulk of the population. However, you'll love this book if you're a liberal. It will largely check all your blocks but it won't have taught you anything you didn't already believe.
This is one data scientist who should know better, but she can't get past her own blinders to design a study that would be unbiased. I wouldn't hire her.