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Returnable | Yes |
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Return Window | 30 days from delivery |
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition
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24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http://disciplinedentrepreneurship.com/
- ISBN-109781118692288
- ISBN-13978-1118692288
- Edition1st
- PublisherWiley
- Publication dateAugust 12, 2013
- LanguageEnglish
- Dimensions8.2 x 1 x 8.1 inches
- Print length288 pages
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From the brand
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Disciplined Entrepreneurship is a systematic and rigorous 24-step framework, created at MIT, to help first-time and repeat entrepreneurs build new innovation-based ventures. Books in the Disciplined Entrepreneurship series explain the strategy and tools used by MIT students, startup founders, and corporate teams to more efficiently bring innovative products and ideas to life and start sharing them with the world.
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Q and A with Bill Aulet, author of Disciplined Entrepreneurship
Why did you name the book Disciplined Entrepreneurship?
I love the name because in two words it captures the dichotomy that makes for a successful entrepreneur: the fearless spirit of a pirate with the implementation skills of a Navy SEAL Team Six. At the Martin Trust Center for MIT Entrepreneurship, we help our student entrepreneurs strike this balance.
Why did you decide to write this book?
The book came about because MIT’s Howard Anderson and I were teaching an introductory entrepreneurship class and over time the class grew from five teams of four students to over 100 teams. We worked very hard to put materials together to help us teach the class in a scalable manner, and I soon realized that this was a pervasive problem that could cause a real crisis and halt the progress entrepreneurship was making in society. That was why I started writing the book.
What does it take to be an entrepreneur?
I get this question everywhere I go. Many people have the misperception that successful entrepreneurs are born, not made, with a history of high achievement. Other misperceptions are that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; research has been proving more and more that entrepreneurship can be taught and that it should be considered a legitimate profession and discipline. Entrepreneurship is a team-sport where ideas are much less important than the team’s ability to execute in a highly focused manner.
What makes you qualified to write a book on entrepreneurship?
In my many years of doing and teaching entrepreneurship, I’ve gained a lot of wisdom from the scar tissue of failure. It’s not that I’m a guru, it’s that I figure out what works and I pass on that knowledge. I’m fortunate to have this fabulous position at MIT from which I can foster a community where people can learn from each other.
After working at IBM for 11 years, I started my first company, which failed. This failure was so visceral and so real, and I learned a tremendous amount while crashing and burning. Above all, I became aware that the team that you work with is critically important. You need to collaborate with someone you can trust and who works in a way that is complementary to you.
Is there anyone who has been a particular inspiration to you?
During my time at IBM, I was amazed by the late Thomas Watson, Jr., who was able to scale a company in a way few others have done. The person who has probably inspired me even more is Mitch Kapor, who started Lotus Development Corporation and demonstrated that people could do positive things for society through business. He showed me business could be cool. He transformed Cambridge’s Kendall Square into a hub for innovation-driven entrepreneurship.
How does presenting the entrepreneurial process as a series of steps or a roadmap help the reader?
Entrepreneurship is not a purely sequential process, but we needed to give people a place to start to keep them from getting lost. I broke it down and determined the most logical starting point and built it from there. While there are many iterative loops along the roadmap, it gives enough structure so that people can get going.
Who should buy Disciplined Entrepreneurship?
The people who should buy this book are those who are interested in entrepreneurship and want to understand the process. They may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or business people trying to turn their ventures into high growth companies. In addition, many large, established companies are interested in utilizing the book to prove their innovation capability.
How did you decide to work with an illustrator on Disciplined Entrepreneurship? What is your favorite illustration in the book?
The illustrations make the book more accessible. In my experience, people learn a lot more when they’re having fun. The illustrations add a dimension of fun to the book that make people more open to its message. They also distill the essence of each step.
My favorite illustration is the last one, because it drives the point that knowledge doesn’t set you free, but action does. Starting a company is not solely an analytical exercise; it requires action. That idea is a good one to end on, and it really resonates with entrepreneurs.
Editorial Reviews
From the Inside Flap
24 STEPS TO SUCCESS!
Interest in entrepreneurship is exploding globally yet many people believe that entrepreneurship cannot be taught―that those who become successful were born with something others lack. But the greatest entrepreneurs―Richard Branson, Steve Jobs, Bill Gates, and all the others―really had just one thing in common: They made great products.
With over 250,000 copies sold, Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products. It focuses on the iterative process that marches you toward that optimal, elegant solution―the foundation for your whole business. Whether you're creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 steps that any industrious person can learn.
Yes, entrepreneurship can be chaotic, but situations that are innately unpredictable require a systematic framework that allows you to reduce your risk by identifying and addressing areas that you can control. The process outlined in this book can help ensure your success―or it can help you fail faster, if failure was already inevitable, and move you on to a better idea. This step-by-step guide to creating a new venture shows you how to:
- Create valuable specificity by focusing on one market opportunity that you can dominate
- Quantify the unique value you bring to your target customer―and how to translate that value into profit
- Design and build your product in the most efficient way possible
- Overcome common obstacles in getting your product adopted by customers
- Identify and test key assumptions
- And much more!
As the world becomes more complex and the problems become more urgent, the need for entrepreneurs will only grow. This framework will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship offers the tools you need to improve your odds of making a product people want―and need― to buy.
From the Back Cover
PRAISE FOR DISCIPLINED ENTREPRENEURSHIP
"Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact."
―MITCH KAPOR, founder, Lotus Development Corporation
"Entrepreneurship is a learned skill which can be honed through crisp execution. This book can help every entrepreneur dramatically increase the likelihood of success by providing step-by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs."
―DOUG LEONE, Managing Partner, Sequoia Capital
"While the spirit of entrepreneurship is often about serendipity, the execution is not. This book takes you through a systematic approach to significantly increase your odds of succeeding in making a world-changing and sustainable company."
―JOI ITO, Director, MIT Media Lab
"While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process."
―BRAD FELD, Managing Director of the Foundry Group, co-founder of TechStars, and creator of the Startup Revolution book series
About the Author
BILL AULET is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur.??He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.??
Product details
- ASIN : 1118692284
- Publisher : Wiley; 1st edition (August 12, 2013)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 9781118692288
- ISBN-13 : 978-1118692288
- Item Weight : 2.31 pounds
- Dimensions : 8.2 x 1 x 8.1 inches
- Best Sellers Rank: #140,556 in Books (See Top 100 in Books)
- #64 in Venture Capital (Books)
- #159 in Starting a Business (Books)
- #796 in Entrepreneurship (Books)
- Customer Reviews:
About the author
- Managing Director, Martin Trust Center for MIT Entrepreneurship
- Senior Lecturer, MIT Sloan School of Management
- Chairman, MIT Clean Energy Prize
Bill Aulet is the managing director in the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators. He teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT. During his three year tenure as the head of the Trust Center, he has conceived, designed and overseen the implementation of many new innovative programs including:
MIT Clean Energy Prize
Trust Center TV
Energy Ventures Class
Regional Entrepreneurship Acceleration Program (REAP)
MIT Entrepreneurship Review
Entrepreneurial Product Marketing and Development Class
Linked Data Ventures Class
Founders Skills Accelerator
t=0 Entrepreneurship Festival
Beehive Cooperative
Entrepreneurs Walk of Fame
Corporate Innovators Sponsor Group
Applications of Advanced Entrepreneurial Techniques "GSD Ninjas"
Global Founders’ Skills Accelerator
Prior to joining MIT, Bill had a 25 year track record of success in business himself. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies. He started his career at IBM getting training and experience in technical, marketing, sales, financial and international business operations and management. After 11 years, he was named a MIT Sloan Fellow which resulted in him attending MIT for a one year degree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in Fortune Magazine, BusinessWeek, The Wall Street Journal, and many other publications for its innovative products and strong business foundation. In 2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology, a security technology company with a dual focus in the areas of drivers’ licenses and facial recognition. During his tenure of two and a half years, Viisage developed a new strategy, overhauled its operations, made three major acquisitions, executed two major fundraising rounds and as a result, its market value increased from $50 million to over $500 million.
Today, in addition to his work at MIT, Bill works individuals and companies to become more successful through innovation-driven entrepreneurship. From single entrepreneurs trying to launch new ventures all the way up to large multi-billion dollar corporations seeking to achieve their goals through entrepreneurship, intrapreneurship, and innovation, the same fundamentals have been successfully applied. He also serves on the board of directors or advisors for a number of companies. He is a regularly featured speaker at management leadership programs on topics such as entrepreneurship, intrapreneurship, entrepreneurial marketing, technology innovation, creating sustainable and rapid profitable growth, financing strategies, and operational excellence. He writes as much as possible in places such as Xconomy.com, Sloan Experts, the Boston Globe, the Kauffman Foundation, the Huffington Post and the MIT Entrepreneurship Review. A former professional basketball player, Bill lives in Belmont, Massachusetts with his wife and has four grown sons. Mr. Aulet holds a bachelors degree in engineering from Harvard University and an SM from the MIT Sloan School of Management
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book easy to read and helpful for entrepreneurs. They also say it provides the structure and process to build a business. Readers also appreciate the proven approach to getting a start-up.
AI-generated from the text of customer reviews
Customers find the book good, extremely well written, and engaging. They also say the first chapters are very deep and superb. Readers also mention that the language is very accessible.
"...That said, it doesnt change the fact that this book is fantastic...." Read more
"...be deceptively simple, obvious, and straightfoward: in fact, the book is very deep, because it steers the reader/entrepreneur clear of many blind..." Read more
"...Other than this minor problem, I found this book to be an engaging read that any budding entrepreneur should have on their bookshelf...." Read more
"...Don't let the fact that it's a textbook fool you - it's easy to read and also packed with clever and useful illustrations...." Read more
Customers find the book really helpful, practical, and comprehensive. They say it provides great insight into validating a business, and is a fantastic framework for new entrepreneurs. Readers also say the results are rewarding, and the book does an excellent job answering the question, "Is there a way to build a small business?". They also say it's inspiring and a practical gut that tells you exactly what to do.
"...In that, I think it is a great unification of customer development, and the lean startup methods that get discussed so frequently...." Read more
"...It instantly improved our thinking, and brought order to thinking and working that was otherwise disordered and sometimes flat out chaotic...." Read more
"...This book has all everything, and I mean everything you need to start a successful growth venture, from concept to product, product to market - and..." Read more
"...of Bill’s classes at MIT and I would say this is one of the best books about entrepreneurship...." Read more
Customers find the book useful, as it provides the structure and process to build a business. They also say the steps are easy to understand and solid. Readers also appreciate the discipline inserted into the process without bogging them down. They mention that the book is full of examples and actions to follow provided for all steps.
"...hindsight is easier than foresight, this book at times appears to be deceptively simple, obvious, and straightfoward: in fact, the book is very deep..." Read more
"...the book easily lays out the 24 steps in a sequential and easy to understand manner that allows the reader to understand the transitions form one..." Read more
"...The book is both entertaining, very well written and packed with techniques, examples, insights and wisdom...." Read more
"...This book gives you very clear and straightforward tools to go through the pain in theory first, by giving many practical examples on each topic...." Read more
Customers find the book provides a structured, comprehensive, and proven approach to getting a job.
"...What this book does is provide a taxonomy for efficiently organizing and categorizing the “what” of building a business...." Read more
"...As an MIT student I particularly like that it is focused more on providing structure and practical applications of tools, rather than just being..." Read more
"...The book provides a structured, comprehensive and proven approach to getting a new business from start-up to success...." Read more
"Great book, structured approach, research based, provides sound examples to help understand concepts and approach, etc...." Read more
Customers find the illustrations in the book charming and easy to understand.
"...'s a textbook fool you - it's easy to read and also packed with clever and useful illustrations...." Read more
"...the companion workbook and I’ve been enjoying the information, the illustrations, and the fact that I paid far less than retail for it." Read more
"Simple, fundamental writing, easy to understand with charming illustrations." Read more
"The book itself looks very nice. Skimming through the book, it looks like it has great info and structured and presented in a helpful way." Read more
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This really is the book I wish I had before I had ever founded a company. It is based both on Bill's personal experience as well as on his experience teaching. In Bill's time at MIT, he has seen the launch and helped foster the early beginnings of Ginger.io, Locu.com, and a slew of energy companies that have raised in excess of $100M. What is captured perfectly in this book is the degree to which entrepreneurship and the early process of validating an idea is both linear and non-linear. Its a linear set of steps - you can't really formulate a sales plan until you know what you are selling. But its also non-linear, sometimes you realize that the product you have imagined is not saleable, and this makes you jump back to the step of re-imagining the exact product or service before continuing forward again. Kind of like a game of shoots and ladders the book helps guide you on this journey of discovery as you validate and discern whether the company and product you are trying to create form the basis of a new company. In that, I think it is a great unification of customer development, and the lean startup methods that get discussed so frequently.
Its the guide i wish I had had as an undergraduate and its the guide that formed much of my education in my MBA at MIT. It'll give you the confidence that you are working on a sound new company or convince you that you are wasting your time (which is often even more valuable).
I highly recommend this for any young entrepreneur looking for a practical guide based on sound theory to help you through the process of validating (or invalidating) your startup idea.
One problem that I had with this book came about in chapters 17 and 19 in which the author explains to the reader how to calculate the Lifetime Value (LTV) of an acquired customer, and the Cost of Customer Acquisition. I believe that although these numbers are crucial to becoming an entrepreneur, and determining your optimum customer base, the formulas could have been explained more clearly, as they become very convoluted and complicated. But hey, im not a math guy, so take it with a grain of salt.
Other than this minor problem, I found this book to be an engaging read that any budding entrepreneur should have on their bookshelf. It provides a clear framework which fully explains not only the steps that are necessary to becoming an entrepreneur, but also how they can be implemented and applied to a real world setting.
Great read
Top reviews from other countries
Reviewed in Singapore on December 29, 2022