I’ll be the first to say that the Foundational Four Framework borrows a lot from the traditional business pillars of Avatar, Vision, Why, and Values. These are tried-and-true principles that work, which is why I’ve chosen to focus on them. (Why reinvent the wheel?)
But the way they’re traditionally taught doesn’t work very well for modern businesses, especially solopreneurs, coaches, and thought leaders. The Foundational Four is simply an updated, hyper focused approach that is very applicable to the groups I just mentioned.
If you are already aware of these four pillars, I will explain them in ways you’ve never heard before. Together, we will work through extremely practical exercises that help you define these pillars for yourself in a very short amount of time. And I will show you how to embed these pillars into every part of your business (and life!) so that you can make faster and better decisions with confidence. These aren’t just some statements that live on your company’s “about” page, they are the guiding pillars for how you live.
Here’s a quick example. Traditionally, a company’s “Avatar” is a representation of their potential customers/audiences. It is a generalization (such as individuals 35-65, some married, some single, some employed, some not). In the Foundational Four, your Avatar is hyper specific. They are a person with a name, a family, a career, a childhood, and a home. They have hobbies, likes and dislikes, problems, and gifts. By the end of this program, you will know everything about your Avatar, and nearly every question in your business will be solved by asking, “What would my Avatar want or need from me?”
This all comes VERY naturally, and let me tell you…being in Alignment feels really good.