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Growing traffic 4x in 5 months - Readynez case study

Readynez SEO case study

Readynez, an EdTech platform, specializes in instructor-led IT training. Seeking to boost inbound leads, they focused on SEO and link building.

Over five months, Readynez achieved an amazing 4x increase in traffic, from 2,700 to 10,600 visitors, and improved their domain rating from 44 to 50.

Background of Readynez

Readynez is a leading provider of IT training and certification programs, established in 2001 ─ an EdTech platform.

The company specializes in delivering live, instructor-led courses that are designed to meet the evolving needs of digital transformation. Readynez offers an extensive range of training solutions across various fields such as cybersecurity, project management, cloud computing, and governance, risk, and compliance (GRC). Their training services are tailored to help individuals and organizations develop the skills necessary for successful digital transformation and career advancement.

Readynez website

Readynez was looking to scale their inbound lead generation cost-effectively so SEO and link building made perfect sense for them. They had an existing brand but traffic was stagnating for a number of years.

Link building process

When starting link building, we always start with a thorough keyword research to understand:

  • Where are the quick wins? Ie. which keywords have low competition in the industry.
  • What pages currently drive most revenue?
  • What keywords are competitors ranking for?
  • Are there any strategically relevant keywords that make a difference?

We map out the priority pages of the client and make suggestions if there's any noticeable content gaps. At any stage, a client can add more priority pages and keywords for our team to target. However, sometimes certain keywords are not available and we might rather want to build a link to a higher authority website than having exact match keywords.

We always setup the customer with a real-time reporting dashboard where the client can monitor their progress. And our customer success addresses results regularly and makes SEO improvement suggestions.

For our link building, we use a combination of niche edits and outreach (guest post and ABC exchanges).

Key results 

Readynez experienced significant growth over a five-month period, achieving a 4x increase in their key metrics. Here are the summarized results:

  • Traffic: Increased from 2,700 to 10,600 monthly visitors.
  • Domain Rating: Improved from 44 to 50.
  • Ranking Keywords:
    • Top 3 keywords grew from 72 to 177.
    • Top 10 keywords expanded from 393 to 1,013.
  • Link Building: Consistently built 15 high-quality backlinks per month.
  • Content Creation: Published 10 human-optimized articles written per month written by AIContentfy's copywriting team and a number of AI articles as self-service using AIContentfy.

These improvements highlight the effectiveness of their SEO and content strategies, resulting in substantial increases in traffic, domain authority, and keyword rankings.

Readynez traffic increase

 

Readynez Case study before after

Want similar results for your EdTech?

AIContentfy has a link building service that helps SaaS companies succeed in SEO. Backlinks are needed to create higher authority. Companies that under invest in link building typically fall behind their competitors that take SEO more seriously.

Meet with our sales.