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In just five months, Laatukoru, a Finnish family-owned jewelry business, achieved a 4x growth in their online traffic through a targeted SEO and link-building strategy. This rapid increase in visitors, domain authority, and keyword rankings showcases the power of effective SEO in a competitive market.
Background of Laatukoru
Laatukoru is a Finnish family-owned business specializing in jewelry and watches, established in 1972.
With 11 physical stores located in Southern Finland and an online presence, Laatukoru offers a wide range of high-quality products including engagement rings, wedding rings, and timepieces from renowned Finnish and international brands.
Additionally, they manufacture their own Silván diamond jewelry in their workshop in Hyvinkää, Finland. Known for its craftsmanship and commitment to quality, Laatukoru caters to a broad customer base, delivering to European countries, the US, and Canada.
Laatukoru's annual revenue for 2022 was approximately 13 million euros.
Laatukoru was seeked out our link building services when they opened a new eCommerce store for the European consumer market. The industry is highly competitive and even one monthly purchase of a premium diamond ring brings profitable ROI for the link building efforts.
Link building process
When starting link building, we always start with a thorough keyword research to understand:
- Where are the quick wins? Ie. which keywords have low competition in the industry.
- What pages currently drive most revenue?
- What keywords are competitors ranking for?
- Are there any strategically relevant keywords that make a difference?
We map out the priority pages of the client and make suggestions if there's any noticeable content gaps. At any stage, a client can add more priority pages and keywords for our team to target. However, sometimes certain keywords are not available and we might rather want to build a link to a higher authority website than having exact match keywords.
We always setup the customer with a real-time reporting dashboard where the client can monitor their progress. And our customer success addresses results regularly and makes SEO improvement suggestions.
For our link building, we use a combination of niche edits and outreach (guest post and ABC exchanges).
Typically, eCommerce stores want to building links to category pages to drive revenue.
Key results
Laatukoru experienced significant growth over a five-month period, achieving a 4x increase in their key metrics. Here are the summarized results:
- Traffic: Increased from 1,200 to 4,900 monthly visitors.
- Domain Rating: Improved from 2 to 28.
- Ranking Keywords:
- Top 3 keywords grew from 45 to 79.
- Top 10 keywords expanded from 217 to 415.
- Link Building: Consistently built 50 high-quality backlinks per month.
These improvements highlight the effectiveness of their SEO strategy and link-building efforts, resulting in substantial increases in traffic, domain authority, and keyword rankings.
"I follow approx 20 different main keywords in 24 different countries (so over 420 keywords tracked) in Ubersuggest. These are mainly brand terms and also ring related terms. It's great to see the performance and ranking going up from the last 2 weeks."
─ Henri Silván - Head of eCommerce
Want similar results for your eCommerce?
AIContentfy has a link building service that helps SaaS companies succeed in SEO. Backlinks are needed to create higher authority. Companies that under invest in link building typically fall behind their competitors that take SEO more seriously.