Advanced Television

Research

Ofcom: UK streaming audiences have plateaued

Ofcom recently published its Media Nations report, which looks at the UK’s media landscape and how people across the country use and consume media across a range of platforms. The main findings show that younger audiences are watching less broadcast TV, while, overall, radio listening is on the rise. The report also highlights a number […]

August 2, 2024

Survey: Roku most popular streaming player in US

Parks Associates has released its Tech Ecosystem Dashboard revealing Roku is the most popular brand of streaming media players in the US, followed by Amazon. Parks Associates’ consumer survey of 8,000 internet households reveals 43 per cent of streaming media player (SMP) owners report using Roku the most often. Thirty-five per cent of SMP owners […]

August 2, 2024

Data: Gaming equipment market slows

The global gaming industry is expected to reach over 1.3 billion users this year, 91 million more than in 2023 and almost twice the figure reported in 2017. Although the number of gamers continues to rise, this massive user base seems to be spending less and less on gaming equipment, and this negative trend will […]

August 2, 2024

Report: In-game ad spend low despite vast audience

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]

August 1, 2024

Report: Resurgence for video game live-streaming

Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings, has published its 2024 second quarter Live-Streaming Trends Report. “Through the first half of 2024, Live-streaming has grown past the prior peak viewership experienced during the 2020 Covid-19 pandemic. Live-streaming’s resurgence has been fueled over the past six months by […]

August 1, 2024

Survey: Lionesses’ Euros win voted top TV sporting moment

The England Lionesses’ victory at the Euro 2022 tournament has been voted the top live TV sporting moment of the past 20 years in a survey conducted by Everyone TV, the organisation responsible for streaming service Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5. The survey of 2,000 sports fans […]

August 1, 2024

Forecast: Cheaper Wi-Fi 7 models to drive new tech adoption

According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks, and data centre industries, Wireless LAN (WLAN) revenues are expected to drop 13 per cent in 2024, with lower prices exacerbating depressed demand. Meanwhile, vendors sensitive to eroding prices are cutting back on some functions of their Wi-Fi […]

August 1, 2024

Data: Americans spend 20% of every day with audio

Americans spend almost 20 per cent of every day with audio, reports Nielsen. In Q2 2024 that translated to 4 hours and 5 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio, accoridng to The Record – a quarterly look at how US audiences divide […]

August 1, 2024

Report: Gen Z continues to shun broadcast TV

For the first time, less than half of 16-24-year-olds (Gen Z) are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits. Just 48 per cent of young audiences tuned in during an average week last year, down from 76 per cent in 2018. Children aged 4-15 […]

July 31, 2024

Amagi’s 12th FAST Report reveals growing impact of FAST

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced the release of its 12th Amagi Global FAST Report, which found that FAST delivers a significant impact to the business for TV networks and D2C streamers. With the increasing expansion of broadcaster-owned channels in FAST, Amagi insights found that […]

July 31, 2024