Flashtalking by Mediaocean, the independent platform for creative personalisation, orchestration, and intelligence, has announced the latest release of its enhanced Social Ads Manager, powered by Hypermode. This innovative solution is proven to streamline and optimise workflow across multiple social platforms. Marketers are seeing strong results from Flashtalking Social and efficiency gains from Hypermode. T-Mobile’s Senior […]
Bridged has announced its first strategic long-term partnership with Fuse, a global sports and entertainment marketing agency headquartered in the United Kingdom. This collaboration aims to drive and champion diversity and representation within the sports and entertainment industries, empowering individuals from diverse backgrounds to pursue rewarding careers in these fields. As a cornerstone of the […]
Magnite, the independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the […]
Mediapro and China Media Group (CMG) have announced they will jointly promote collaborative projects in the field of audiovisual services, content co-production, media rights and immersive experiences. The framework agreement signed between Mediapro and CMG establishes the international activity of the Chinese media giant as preferential areas of cooperation. CMG was founded in 2018 through […]
WWE, part of TKO Group Holdings, in partnership with Destination Vancouver, has announced Survivor Series: WarGames 2024 will take place on November 30th at Rogers Arena in Vancouver, making it the first-ever Survivor Series to emanate from the city. The announcement comes on the heels of a record-breaking Money In The Bank which was held in July at […]
Gamers can pick up Tomba! Special Edition on Nintendo Switch, PlayStation 5, and PC for $19.99. Created by the legendary Tokuro Fujiwara and Whoopee Camp, Tomba! is a classical 2.5D platformer fondly remembered for its inventive level design, vibrant palette, and non-linear approach to exploration. First released in 1997, Tomba! captured the hearts of fans […]
Reflecting continued growth in the North American marketplace, Riedel Communications has appointed Pino Barile to the newly created position of regional sales director, west. In this role, Barile will oversee the western regional sales team, focusing on expanding the company’s market presence across the US and driving further success. Reporting to Kevin Collins, senior vice […]
Ateliere Creative Technologies, a software solutions company, has announced the general availability of Ateliere Connect AI, along with its first Generative Artificial Intelligence (GenAI) module to transform content workflow management. Connect AI revolutionises media supply chains by integrating cutting-edge Generative, Multimodal AI and machine learning technologies into the cloud-native media supply chain platform, Ateliere Connect. […]
Innovid, an independent software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear and digital, has announced the launch of Harmony Frequency, an holistic frequency management solution for CTV and digital advertising. Harmony Frequency provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid, reducing […]
Harmonic has announced that Vivo Worldwide Productions is powering Caliente TV, a new sports TV channel in Mexico, with Harmonic’s comprehensive playout and distribution solution. Simplifying all stages of media processing, playout and distribution to affiliates and partners, Harmonic’s VOS360 Media SaaS and ProView IRD and stream processor ensure an outstanding experience for Caliente TV […]