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Rebalancing the work equation with AI
Here we will share some of the insights and experiences that we have gained from deploying generative AI tools within Microsoft Advertising.
Blog post
Welcome to Property Center: Your gateway to managing Lodging Campaigns
We are enhancing our Hotel Center and we are announcing GA for our Lodging Campaigns for advertisers that wants to drive booking for their hotel.
Blog post
Think, share, do: 3 steps to enhanced-AI collaboration
In this blog post we will share with you our insights on how to collaborate effectively with AI in the advertising and marketing industry.
Blog post
Shaping your identity strategy
A guide for marketers to navigate ads personalization in a post-cookie era.
Blog post
Power user’s guide to AI for advanced scenarios
In this blog post, we will share insights and tips on how to become a power user of AI for advanced scenarios. This is the first blog of a 3-part series, where we will focus on how you may develop yourself and your team to use AI effectively and confidently in your work.
Blog post
Consumer trust and ad potential in conversational search
Consumer interest in generative AI and exploring the many use cases for this emerging technology is increasing. Microsoft Advertising and Publicis Media collaborated on a custom research study to better understand how consumers are experimenting with generative AI platforms, the barriers and opportunities around adoption, and attitudes and opportunities for advertisers around AI-powered conversational search.