![ReBrand Projects](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/REBRANDing-by-yiyinglu-thumbnail.gif)
ReBrand Projects
Selective Branding ReDesign Projects
![2024 Pantone Spotlight Artist](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2024/03/1711435471yiyinglu_pantone.jpg)
2024 Pantone Spotlight Artist
Pantone Spotlight Artist Feature Story
![Together, We Blossom](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2024/03/blssom.jpg)
Together, We Blossom
Digital Flower Art Series
![Feature Talk @ SXSW EDU 2024](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2024/03/yiyignlu_sxswedu2024.jpg)
Feature Talk @ SXSW EDU 2024
How Colors & Typography Bridges the World
![Today at Apple: Co-Create with Yiying Lu](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/09/today-at-apple_yiyinglu.jpg)
Today at Apple: Co-Create with Yiying Lu
Live Talk & Co-Create Design Experience
![Talks at Google](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/07/1625813327talksatgoogle_yiyinglu.jpg)
Talks at Google
Cross-Cultural Design & Innovation Talk
![Adobe: “A Rising Tide Lifts All” Event](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/06/yiyignlu_adobe.jpg)
Adobe: “A Rising Tide Lifts All” Event
Employee Engagement Event & Creative Campaign
![NBC: Bay Area Artist Featured in ‘Let’s Glow SF’](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/03/nbc-yiyinglu.jpg)
NBC: Bay Area Artist Featured in ‘Let’s Glow SF’
NBC Video Interview
![Lifting A Dreamer (aka. Twitter Fail Whale)](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/02/1328510611thumbnail-failwhale.gif)
Lifting A Dreamer (aka. Twitter Fail Whale)
Digital Art & Social Media Icon
![BBC: Dumpling 🥟🧋🥢🥡🥠🦚 Emoji Designs](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/03/1679352351bbc_yiyinglu.gif)
BBC: Dumpling 🥟🧋🥢🥡🥠🦚 Emoji Designs
Video Interview on BBC
![Disney Shanghai Recruitment Campaign](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2016/01/DHSH.jpg&h=150&w=250&zc=1&q=100)
Disney Shanghai Recruitment Campaign
Marketing Campaign, Advertising, Illustration
![Creative Direction & Marketing Partner at 500](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/07/500startups.png)
Creative Direction & Marketing Partner at 500
Branding, Marketing, Events & Design Education
![BBC: Story of the Official Boba Emoji](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/03/1679352383bbc.jpg)
BBC: Story of the Official Boba Emoji
Podcast Interview on BBC
![World Emoji Day with NTT](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/08/yiyignlu_ntt.jpg)
World Emoji Day with NTT
Immersive 360-degree Interactive Exhibit & Talks
![Computer History Museum Emoji Wall Art](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/03/chm_wall.jpg)
Computer History Museum Emoji Wall Art
Art Direction, Campaign Design, Community Event
![Conan O’Brien Pale Whale](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2016/02/thumb.gif)
Conan O’Brien Pale Whale
Digital Illustration & Social Media Advertising
![SkillShare Online Class](http://www.yiyinglu.com/http://www.yiyinglu.com/wp-content/uploads/2019/04/1554446958workingitout copy.jpg)
SkillShare Online Class
Designing for a Global Audience
![Bilingual Speaking](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/02/1562000081tedx.jpg)
Bilingual Speaking
Talks on Design, Creativity & Innovation
![Adobe Creative Career Education](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/10/adobe_bootcamp_featured_mentor.jpg)
Adobe Creative Career Education
Creative Talks & Workshops
![Airbnb Asian Night Market](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/04/airbnb-night-market.jpg)
Airbnb Asian Night Market
Art Direction, Campaign, Community Events
![Endangered Animal Species Art](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2024/04/friends_with_red_panda.jpg)
Endangered Animal Species Art
Print & Prepress
![Let’s Glow SF: Disco Wonder Land & Sea](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2023/03/letsglow-thumb.jpg)
Let’s Glow SF: Disco Wonder Land & Sea
Art for Projection Mapping Lighting Festival
![“Makers of Magic” Art on Blockchain Series](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/12/makers-of-magic.gif)
“Makers of Magic” Art on Blockchain Series
NFT Art on Makersplace
![Logo Design for United Nations’ COP 15 Convention on Biological Diversity](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/12/1639846274biodiversity.jpg)
Logo Design for United Nations’ COP 15 Convention on Biological Diversity
Logo, Event Brand Design
![Co-Create Design Clinics with Yiying Lu](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/01/1595793443thumb.jpg)
Co-Create Design Clinics with Yiying Lu
Co-Create Design Clinics
![The LUminary NFT Series](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/12/1640237910luminary-all.gif)
The LUminary NFT Series
NFT Art on Makersplace
![🧧🐯🧧 2022 The Year of Tiger](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2022/04/1649832611Tiger.gif)
🧧🐯🧧 2022 The Year of Tiger
NFT Art on Makersplace
![🦙🐶😺🦄 New Kids on the Block](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2022/04/yiyinglu_blockshow_1024_loop.gif)
🦙🐶😺🦄 New Kids on the Block
NFT Art on Makersplace
![Boba Panda Bonanza NFT Series](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/12/infinity_panda.gif)
Boba Panda Bonanza NFT Series
NFT Art on Nifty Gateway
![Whale of A Time NFT Series](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2021/12/1640236642Golden_WhaleShark_Party.gif)
Whale of A Time NFT Series
NFT Art on Opensea
![TEDx Talk](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/02/speaking.jpg)
TEDx Talk
Twitter Fail Whale, Dumpling Emoji & Meaning of Life
![Yiying Lu Solo Art Show](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2019/04/15542781701538720288sxsw-thumb.jpg)
Yiying Lu Solo Art Show
YIYING LU: The Happy Creative Land
![Today at Apple: Poster Design](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2020/04/sfcb.jpg)
Today at Apple: Poster Design
Live Design Talk & Co-Create Workshop Experience
![ReBranding: Wasabi Warriors](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/wasabi-warrior-thumbnail.jpg)
ReBranding: Wasabi Warriors
Re-Branding, Illustration & Packaging Design
![Visually SXSW: Content is KING](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/king-visually.gif)
Visually SXSW: Content is KING
Marketing Campaign, Advertising, Branding
![First Hand-Painted Water Color QR Code](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2017/09/1504794207bt.gif)
First Hand-Painted Water Color QR Code
Hand Drawn QR Code Illustration & Process
![Microsoft Surface Pro Art Project](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2015/06/superheroxhellokitty-150.gif)
Microsoft Surface Pro Art Project
Illustration, Gif, Stop Motion Animation
![Marketing Campaign: Expedia at SXSW](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/expedia.png)
Marketing Campaign: Expedia at SXSW
Illustration, Advertising, Branding
![Twitter Capacity Team Logo](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2017/09/1504796802timthumb-1.gif)
Twitter Capacity Team Logo
Logo, Illustration, Apparel Design
![SXSW Interactive Festival Big Bag Art](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2017/09/timthumb.gif)
SXSW Interactive Festival Big Bag Art
Digital Illustration
![Yes & Yes Yes 003](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2017/02/yxyy_thumbnail.jpg)
Yes & Yes Yes 003
Logo, Art & Illustration
![Animalyser Branding](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2016/08/animalyser-web-thumb.jpg)
Animalyser Branding
Branding, Logo & Visual Style Guild
![ReBranding: Home 789](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2016/08/home789-thumb.jpg)
ReBranding: Home 789
Bilingual Branding, Logo, Visual Style Guide
![Sea Dreams Mask Design](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/10/sea-dreams-mask-design.gif)
Sea Dreams Mask Design
Hand Generated Illustration & Product Design
![MatchStick Branding](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/10/1412304380matchstick_thumbnail.gif)
MatchStick Branding
Branding, Logo, Icon & Visual Style Guide
![Yes & Yes Yes 002](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2017/02/yxyy_002.jpg)
Yes & Yes Yes 002
Logo, Art & Illustration
![ReBranding: BidAway](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/10/1412257145bidaway_thumbnail.gif)
ReBranding: BidAway
Branding, Logo & Visual Style Guide
![Shorty Awards Mascot & Branding Expansion](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/1401334611shorty-whale.gif)
Shorty Awards Mascot & Branding Expansion
Art, Illustration, Branding Campaign
![Grumpy Cat Art for Mashable](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/grumpy-cat-by-yiyinglu-thumb.jpg)
Grumpy Cat Art for Mashable
Impromptu Illustration, Art for Social Media
![ReBranding: Nanotek](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/nanotek-thumbnail.gif)
ReBranding: Nanotek
Re-Branding, Logo, Icon & Visual Style Guide
![ReBranding: Nootie Pet](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/nootie-thumbnail.gif)
ReBranding: Nootie Pet
Branding, Illustration & Packaging Design
![ReBranding: Whispa Music](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/1400291209whispa-thumbnail.gif)
ReBranding: Whispa Music
Re-Branding, Logo, Icon & Visual Style Guide
![ReBranding: NaviSens](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/navisens-thumbnail.gif)
ReBranding: NaviSens
Re-Branding, Logo, Icon & Promotion Accessories
![ReBranding: Mashgrams](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/mashgram-thumbnail.gif)
ReBranding: Mashgrams
Re-Branding, Logo, Promotion & Style Guide
![ReBranding: Wonder of Science](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/wonder-of-science-branding-by-yiyinglu.gif)
ReBranding: Wonder of Science
Re-Branding, Logo, Font Design & Illustration
![The Yes Whale](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2013/11/yxyy-thum.jpg&h=150&w=250&zc=1&q=100)
The Yes Whale
Illustration, Fine Art Print, Apparel Design
![Twitter IPO Hippo](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/ipo-hippo-t.gif)
Twitter IPO Hippo
Art for Social Media
![MuckRack Overwhelmed Octopus](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2014/05/1401362867overwhelmed-octopus_s.gif)
MuckRack Overwhelmed Octopus
Illustration, Art for Social Media
![Pocket Guide of Sydney Australia](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2012/12/gday-usa-thumb.jpg&h=150&w=250&zc=1&q=100)
Pocket Guide of Sydney Australia
Illustration & Print Design
![Smashing Animals Illustrations](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2012/11/1352382521sm-book2.jpg&h=150&w=250&zc=1&q=100)
Smashing Animals Illustrations
Illustrated Animal Friends Smashing Book #2
![Dog Poo Graphic Project](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/dog-poo-graphic-project.gif)
Dog Poo Graphic Project
Art Direction & Ambient Graphic Design
![Deep Oceans Exhibition](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/07/www.jpg)
Deep Oceans Exhibition
Digital Illustration & Wall Art
![UTS International Booklet & Pocket Guide](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/03/thumbnail-uts-international.jpg)
UTS International Booklet & Pocket Guide
Illustration, Typesetting & Book Design
![Meets Obsession Fashion Illustration](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/03/qr.gif)
Meets Obsession Fashion Illustration
Hand Drawn QR Code Fashion Illustration
![The Extra Ordinary Book](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/the-extra-ordinary-book.gif)
The Extra Ordinary Book
Art Direction, Photography & Book Design
![Aussigami Origami Calendar](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/aussigami-origami-calendar.jpg)
Aussigami Origami Calendar
Craft, Art Direction, Illustration & Print
![Farm Fun](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2012/03/farmfun.jpg&h=150&w=250&zc=1&q=100)
Farm Fun
Hand Generated Water-Coloured Illustrations
![QR Code Art for Australian Week G’Day USA](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/02/1328512359gday-usa-thumbnail.gif)
QR Code Art for Australian Week G’Day USA
Digital Illustration & QR Code Technology
![Natural Symphony Playing Cards](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/Natural-Symphony-Playing-Cards.gif)
Natural Symphony Playing Cards
Illustration & Product Design
![5 Minutes’ Metamorphosis](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/03/thumbnail.gif)
5 Minutes’ Metamorphosis
Screen Printed Illustrated Origami Book
![Animals on the Underground](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2011/07/animals-on-the-underground.gif&h=150&w=250&zc=1&q=100)
Animals on the Underground
Finding Patterns in the Chaos
![Zodiac Symphony](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2012/03/symophony.gif)
Zodiac Symphony
Digital Illustration
![ASDA Californian Wine Illustration](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/asda-californian-wine-illustration.jpg)
ASDA Californian Wine Illustration
llustration & Packaging Design
![The Year 2012 in Infographic for Visually](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2012/12/visually-holiday-card-thumb.jpg&h=150&w=250&zc=1&q=100)
The Year 2012 in Infographic for Visually
Animated Infographic
![Biblio-Graphic Book](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/biblio-graphic-book.gif)
Biblio-Graphic Book
Information Design, Icon & Book Design
![JWT Shanghai: Magic Bean](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/uploads/2011/07/jwt-magic-beans-packaging-design.gif)
JWT Shanghai: Magic Bean
Art Direction & Packaging Design
![How to Make a Cup of London Tea (Etching)](https://cdn.statically.io/img/www.yiyinglu.com/wp-content/themes/YiyingLu/lib/utils/timthumb.php?src=http://www.yiyinglu.com/wp-content/uploads/2013/11/1383836404london-tea.jpg&h=150&w=250&zc=1&q=100)
How to Make a Cup of London Tea (Etching)
Illustration & Etching Print