With Topics, your browser determines a handful of topics, like �Fitness� or �Travel & Transportation,� that represent your top interests for that week based on your browsing history. Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers. When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners. Topics enables browsers to give you meaningful transparency and control over this data, and in Chrome, we�re building user controls that let you see the topics, remove any you don�t like or disable the feature completely.
More importantly, topics are thoughtfully curated to exclude sensitive categories, such as gender or race. Because Topics is powered by the browser, it provides you with a more recognizable way to see and control how your data is shared, compared to tracking mechanisms like third-party cookies. And, by providing websites with your topics of interest, online businesses have an option that doesn�t involve covert tracking techniques, like browser fingerprinting, in order to continue serving relevant ads.
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
Attributed to many
Topics are kept for only three weeks and old topics are deleted.
A guide on how to completely block and disable this is needed.
Because Topics is powered by the browser, it provides you with a more recognizable way to see and control how your data is shared
No tracking, no guessing, just, someone visits a site about shoes, then display ads about shoes, and eventually cloths, fashion and related topics.
I dunno, maybe I'm the weirdo here.
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