This morning @Google posted its first message to Threads, and a quick look at its Instagram profile reveals the account is customer number 67,461,606. Mark Zuckerberg might chime in again once Threads passes 100 million registered accounts, which shouldn’t take long at the current pace — about 24 hours ago, the number was 30 million.

Update (12:01PM ET): Zuckerberg confirmed Threads has registered 70 million sign-ups.