Design for Them Not for You (UX Slogan #13)
Summary: It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.
Summary: It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.
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Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.
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