Web Usability Articles & Videos

  • Homepage Design: 4 Common Mistakes

    Enhance your homepage design by avoiding false floors, providing clear scrolling cues, adhering to familiar web standards, and creating a distinct visual hierarchy to focus user attention.

  • Breakpoints in Responsive Design: What & Why

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Menu-Design Checklist: 17 UX Guidelines

    People rely on menus to find content and use features. Use this checklist to make sure your menus do their job.

  • Tabs vs. Accordions: When to Use Each

    Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • Homepage Design: 5 Fundamental Principles

    Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

  • Responsive Web Design: 3 Key Fundamentals

    Responsive web design adapts to various screen sizes while emphasizing developmental efficiency over device-specific designs. It's key to prioritize content based on different contexts of use across devices and create a cohesive experience for all users.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • User-Experience Quiz: 2023 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • In-Page Links for Content Navigation

    In-page links, often embedded in the table of contents, help users navigate to specific content sections on the same page. While research showed increased user familiarity with the design pattern, carefully consider content structures before implementation.

  • Web UX: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.

  • Cognitive Walkthroughs Help Assess Interface Learnability

    A cognitive walkthrough is a task-based usability-inspection technique used to evaluate the learnability of a system from the perspective of a new user.

  • Visual Treatments that Improve Accessibility

    To design accessible visuals, account for color contrast, don’t rely on color alone, and make interactive elements easy to identify.

  • Usability 101

    Usability assesses how easy user interfaces are to use. Usability is defined by 5 quality components: learnability, efficiency, memorability, errors, and satisfaction.

  • User-Experience Quiz: 2022 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • Three Pillars of User Delight

    Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

  • Why and How to Use Demographics in UX

    Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

  • 5 Tips for Augmented Reality Calibration

    Before users can use an AR app, they must often calibrate it first. Usability studies find many big problems in calibration designs that can prevent people from ever getting into the actual AR experience.

  • 5 Visual Treatments that Improve Accessibility

    To design accessible visuals, account for color contrast, don’t rely on color alone, make interactive elements easy to identify, provide useful alternative text for images, and test your visuals with real users.

  • Homepage Design: 4 Common Mistakes

    Enhance your homepage design by avoiding false floors, providing clear scrolling cues, adhering to familiar web standards, and creating a distinct visual hierarchy to focus user attention.

  • Breakpoints in Responsive Design: What & Why

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Tabs vs. Accordions: When to Use Each

    Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • Responsive Web Design: 3 Key Fundamentals

    Responsive web design adapts to various screen sizes while emphasizing developmental efficiency over device-specific designs. It's key to prioritize content based on different contexts of use across devices and create a cohesive experience for all users.

  • Cognitive Walkthroughs Help Assess Interface Learnability

    A cognitive walkthrough is a task-based usability-inspection technique used to evaluate the learnability of a system from the perspective of a new user.

  • Visual Treatments that Improve Accessibility

    To design accessible visuals, account for color contrast, don’t rely on color alone, and make interactive elements easy to identify.

  • Usability 101

    Usability assesses how easy user interfaces are to use. Usability is defined by 5 quality components: learnability, efficiency, memorability, errors, and satisfaction.

  • 5 Tips for Augmented Reality Calibration

    Before users can use an AR app, they must often calibrate it first. Usability studies find many big problems in calibration designs that can prevent people from ever getting into the actual AR experience.

  • Design for Them Not for You (UX Slogan #13)

    It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.

  • Why UX?

    Key arguments why companies should have systematic user-experience processes. Plus a discussion of the main arguments against UX. (Jakob Nielsen's UX Conference keynote.)

  • Audience-Based Website Navigation

    Segmenting a website's navigation by audience categories will often degrade usability, either because users belong in multiple categories, or because they feel the need to look at content targeted at several segments.

  • You Can't Impose Joy (UX Slogan #3)

    Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

  • Repeated User Actions Are Frustrating

    It's frustrating for users to go back-and-forth and back-and-forth to the same web page, bouncing around without getting what they need. Analytics data can help identify pages that don't help users progress.

  • 3 Ways to Level Up Your Visual Design Skills

    Designers, researchers, and generalists alike can improve their visual design skills through creative exercises focused on identification, replication, or exploration.

  • Top 10 Web-Design Mistakes

    Jakob Nielsen condemns 10 awful design flaws that plague today's websites, as voted by the audience at his Virtual UX Conference keynote.

  • The Aesthetic Usability Effect and Prioritizing Appearance vs. Functionality

    Users believe that designs that look good also work well, and UX should take advantage of this. But don't make aesthetic usability lead you astray as a designer, because the UI must actually work well for long-term success.

  • Short-Term Memory Limitations Impact User Interface Design

    People can only hold a small amount of information in their short-term memory, which fades fast. These facts impact most aspects of screen design and dictate many usability guidelines.

  • Breaking out of the Content Silo

    Coming from a traditional content/writing background, Michelle Blake presents her case study of broadening her remit to a fuller range of user-experience issues and improving the design of her organization's website.

  • Tooltips in the User Interface

    Tooltips are small user-triggered popups that explain UI elements when the user points to something. They are useful, but don't use them for critical information.

  • Menu-Design Checklist: 17 UX Guidelines

    People rely on menus to find content and use features. Use this checklist to make sure your menus do their job.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Homepage Design: 5 Fundamental Principles

    Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • User-Experience Quiz: 2023 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • In-Page Links for Content Navigation

    In-page links, often embedded in the table of contents, help users navigate to specific content sections on the same page. While research showed increased user familiarity with the design pattern, carefully consider content structures before implementation.

  • Web UX: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.

  • User-Experience Quiz: 2022 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • Three Pillars of User Delight

    Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

  • Why and How to Use Demographics in UX

    Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

  • 5 Visual Treatments that Improve Accessibility

    To design accessible visuals, account for color contrast, don’t rely on color alone, make interactive elements easy to identify, provide useful alternative text for images, and test your visuals with real users.

  • Augmented-Reality Calibration in Mobile Apps: 10 Guidelines

    Instructions for calibration should be clear, high-contrast, descriptive, and augmented with unambiguous visual examples. Users should be given explicit feedback about the results of their actions and about the progress of the calibration.

  • Using Grids in Interface Designs

    Grids help designers create cohesive layouts, allowing end users to easily scan and use interfaces. A good grid adapts to various screen sizes and orientations, ensuring consistency across platforms.

  • Design Guidelines for Selling Products with Multiple Variants

    Different products should have different listings; product variations should be displayed under a single listing.

  • Evaluate Interface Learnability with Cognitive Walkthroughs

    Learnability is a crucial component of UX for complex and novel interfaces. Cognitive walkthroughs can identify design problems that derail new users.

  • User-Experience Quiz: 2021 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • 10 Usability Heuristics Applied to Complex Applications

    Nielsen’s 10 usability heuristics can be used to analyze the UX of applications that support domain-specific, complex workflows.

  • Overlay Overload: Competing Popups Are an Increasing Menace

    Today’s users are overwhelmed by a plethora of site and browser-initiated popups with content unrelated to their current task.

  • Three Levels of Pain Points in Customer Experience

    Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.

  • User-Experience Quiz: 2020 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles published last year.