Is your brand ready for the challenge?
Being a challenger brand has nothing to do with where you are in the category pecking order, and everything to do with it, Adam Morgan of Eatbigfish tells Dentsu’s Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
Why a good reputation is essential to your organisation’s success
Niamh Boyle, founder and CEO of The Reputations Agency, tells Dentsu’s Dave Winterlich how to harness your reputation for transformation and growth
Empowering customers: Electric Ireland’s sustainable marketing journey through the energy crisis
With energy costs hitting the headlines for all the wrong reasons over the past two and a half years, Electric Ireland’s Lisa Browne tells Dentsu’s Dave Winterlich about marketing in a crisis and the importance of a strong brand
Can advertising deliver the good life?
Dentsu’s Dave Winterlich asks Thinkhouse head of sustainability Laura Costello what constitutes a good life for Irish people and what advertisers can do to deliver it
Sweeping changes in supermarket-sales tactics
With Tesco Media and Insight Platform, every little bit helps brands a sell a lot more to targeted demographics and creates whole new frontiers within aisles and sections, Lee Roberts and Eoin Maguire tell dentsu’s Dave Winterlich
Keep it simple and remember who your audience is
Simplifying things, keeping the consumer centre stage, and landing brave clients have all been key to Rory Gallery’s success, the award-winning strategist tells dentsu’s Dave Winterlich
Experiments in creative success have opened the doors to a new client base
Nils Leonard, former chairman and creative director of Grey London and founder of Uncommon, one of the world's hottest and most in demand agencies, tells dentsu’s Dave Winterlich how he got where he is - and where he’s headed
Forget tracking eyeballs. Good experiential is about capturing hearts
A memorable immersive experience is a very soft way of selling and building brand engagement