Oliver Palmer

Boost conversion, traffic and slash the cost of customer acquisition

Discover the hidden opportunities in your eCommerce business through a data-driven strategy designed for measurable growth and increased profitability.


Blog posts

  1. Beaming Bog is a free Screaming Frog alternative

    My subscription to the SEO spider Screaming Frog expired so I used ChatGPT to make a stripped back free alternative.
  2. Illustration of many arrows missing a target and one hitting it

    Most of your A/B tests will fail (and that's OK)

    The vast majority of experiments don't do anything at all, so make sure you plan, budget and manage expectations accordingly.
  3. Illustration of a heatmap on a screen which says 'Who cares'

    The case against heatmaps

    Website heatmaps are a low effort, low signal waste of time and best avoided in favour of actual research