Technology News, Articles & Analysis

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Articles: 18715 Results
The logos of Outbrain and Teads
August 01, 2024 by Ben Bold

Outbrain snaps up competitor Teads for $1bn

Agreement follows speculation about deal.

An illustration of a human brain that uses circuitry rather than organic pathways, to represent AI
July 31, 2024 by Ben Bold

Dentsu reports rise in CMOs who believe AI can compete with human creativity

2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people'.

A John Lewis store frontage
July 31, 2024 by Ben Bold

John Lewis & Partners rolls out retail media strategy and tool suite

Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.

A black and white pic of Andy Freeman, smiling into the camera, against a white backdrop
July 29, 2024 by Staff

Centrica's Andy Freeman to chair Campaign’s Agency of the Year Awards 2024

Early bird deadline for entries is 7 November.

IPG's logo in white against a blue-grey background, to the right a screen displaying a green and red chart denoting financials performance
July 24, 2024 by Ben Bold and Bailey Calfee

IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%

Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.

Google: focuses on ‘user choice’ in updated approach
July 23, 2024 by Lucy Shelley

Google ‘couldn’t contain collateral damage’: industry reaction to cookies U-turn

Campaign asked for industry reaction to Google's unexpected announcement that it has rescinded plans to deprecate cookies.

A pile of pound coins, a fan of £10 notes and some small wooden board game pieces in the shape of houses
July 17, 2024 by Ben Bold

IPA Bellwether: marketing budget growth attains 10-year peak

Events-category surge significantly boosted cross-sector growth.

Clockwise from top left: Coors, HP, Singapore Airlines and Pernod Ricard
July 15, 2024 by Ben Bold

AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline

Social’s climb continues, becoming the only discipline to experience year-on-year growth.

BBD Perfect Storm: Jason Foo and Laura Redman
July 01, 2024 by Lucy Shelley

BBD Perfect Storm hires managing partner to launch social and digital division

Laura Redman will lead new arm called Co/Labs.

Samsung ad showing family chaos
June 28, 2024 by Lucy Shelley

Samsung Electronics UK shows AI can bring harmony to family chaos

The film was created by Exposure.