Scuola Holden was founded in 1994 by five friends, all in their thirties (those were the years of optimism and nobody was thinking that we were going to go straight towards a world economic crisis). The idea was to create a school for storytellers. Back then, the word “storytelling” was definitely out of fashion. And in Italy, as well as in “old” Europe generally speaking, people tended to believe that teaching people how to write and things like that were useless, perhaps even noxious, but definitely annoying anyway. The five thirty-year-old friends had a different way of thinking.

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