61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
5 big ways to turn up the voice of your customer in your marketing
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing.
Fuel for your marketing strategy.
4 ways to increase email engagement with your current ESP
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
3 challenges for marketers as retail media networks evolve
Brands should have a clear game plan before entering this fragmented, often confusing space.
Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
6 core competencies every martech manager needs
Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
5 big ways to turn up the voice of your customer in your marketing
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing.
Marketing artificial intelligence (AI)
Sourcing first-party data for a CDP: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP.
EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.
A marketer’s guide to Reddit
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
Organic link building for sales landing pages
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
How M&M’s transformed ERP and commerce with composable architecture
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
How to measure the impact of brand marketing
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 27
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.
Google’s Privacy Sandbox: What you need to know
UPDATED on June 27 with the release of the IAB Tech Lab's finalized fit gap analysis of Privacy Sandbox. TL;DR They still don't like it.
How to market in the age of outrage
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
How marketers can harness the strengths of traditional and streaming TV
Uncover a balanced approach to linear and streaming TV in modern marketing campaigns.
Marketing artificial intelligence (AI)
When AI truly understands our customer data, we’ll deliver on true personalization
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.
Marketing artificial intelligence (AI)
Salesforce’s AI CEO explains why this new AI wave is different
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York.
The never-ending war against ad fraud
Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done.
How to master identity resolution in a warehouse-native world
An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer.
Google announces upcoming GA4 features
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
Diversity and inclusion in marketing
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder of GumGum talks about being a gay CEO and how brand values should amount to much more than hanging a rainbow flag out for Pride Month.
How to build a B2B brand that delivers lasting value
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
The truth behind martech stack composability
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
Why psychological safety is the key to marketing team innovation
Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics.
Marketing artificial intelligence (AI)
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
Are you selling me a real Prada bag or a fake?
Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake.
Customer relationship management (CRM)
3 traits of an effective marketing CRM product owner
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner.
What HubSpot’s LinkedIn integration means for the future of sales and marketing
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs.